It looks like Sony actually put something in this one.

http://blog.us.playstation.com/2011/08/09/ps3-system-software-update-v3-70/#utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PSBlog+%28PlayStation.Blog%29

Headlining features include automatic save upload, automatic trophy sync and a separate XMB icon for all the video services that are on the PS3.

Automatic trophy sync!
THEY'RE FINALLY LISTENING TO ME!
EDIT: It's only for PS+ members! Sony hates me! They aren't listening at all!

I was excited at the prospect of auto save upload and trophy sync, but it is tied to that automatic download feature they already have. I don't leave my PS3 connected all the time for it to go online by itself and download/backup/sync by itself :(

Also, I don't like it signing in as me when I'm not around...

I guess that adds some more value to the PS Plus thing...which I still don't care for.

Sucks how Sony are making these features PSN Plus Exclusive, like the features to me seem like they should be core features for any PS3 owners, like I wouldn't mind if they limited Basic members to like X GB of cloud storage vs 2X GB PSN+ or like automatic trophy sync per 24 hr for free, vs realtime automatic sync for PSN+  

And still absolutely no fucking value to the PS+ subscription. Automatic updates and cloud saving. Big fucking deal. Maybe if I played my PS3 90% of the time, but when it only accounts for about 15% of my gaming, it's hard to justify. I'll save my $60/yr and take my risk on local storage. Especially since it only seems to work for certain games.

And the idea that you should have to pay for the ability to access your saved games on more than one machine is just dumb. I'm tired of the hoops you have to jump through to play console games on multiple systems when you rightly own the systems and the content. I should be able to go upstairs and use those consoles and then come back downstairs and use those consoles with absolutely zero resistance. It just should happen. It should just be instant and natural. And free.

I don't understand. People are upset premium features are being added to PS+ to make it seem more valuable to the consumer. Why?

I guess people want more for their money. IMO if you don't think the service is value for money then don't buy it.
 
I'm personally enjoying the free games and stuff i've been getting and I welcome this new addition.

I don't understand. People are upset premium features are being added to PS+ to make it seem more valuable to the consumer. Why?

I guess someone has to say it! Still no party chat functionality...

@Azteris said:

I don't understand. People are upset premium features are being added to PS+ to make it seem more valuable to the consumer. Why?

people think that the stuff they are adding to it seem more it should be free type. trophy syncing should be there right when they added trophies to the system.   good that they are adding more features to the system, except it's for premium members mostly.

So PS+ members get new features and regular PSN member get.....to watch as the PS3 downloads another crappy update for the next 30 mins? Groundbreaking stuff.