Spunkify Leaves MMOHut for MMOBomb; the Integrity of Game Review

The MMO gaming industry functions very similarly to the rest of the video game industry, except that it thrives on the ability to attract and retain customers, as a result it has both the effects of a service and a product. As a result, there are some similar issues with journalism, selling out, and the specter of impropriety. Recently editor-in-chief of MMOHut was fired and taken up by a different MMO review site, MMOBomb, and his story brings to light some of the growing pains that the MMO industry might need to fight through as it forges its way into the gamer audience and limelight.

Link, via MMO Anthropology.

5 Comments
6 Comments
Posted by Amerist

The MMO gaming industry functions very similarly to the rest of the video game industry, except that it thrives on the ability to attract and retain customers, as a result it has both the effects of a service and a product. As a result, there are some similar issues with journalism, selling out, and the specter of impropriety. Recently editor-in-chief of MMOHut was fired and taken up by a different MMO review site, MMOBomb, and his story brings to light some of the growing pains that the MMO industry might need to fight through as it forges its way into the gamer audience and limelight.

Link, via MMO Anthropology.

Posted by Veektarius

Here is the actual link to said editor's letter. I don't know much about MMO-focused review sites, and I therefore don't know how much journalistic impropriety goes on in them. But anyone who's paid to write and writes that letter is not employed by a respectable editorial website.

Posted by yoshisaur

Do we really consider the integrity of the journalism industry any more in a serious manner? It seems to me that the common audience to journalism seems to believe that if a critic doesn't like something - he's a stuck up snob who cannot enjoy good things. On the other hand, a critic that loves a game is scrutinized as being "paid" and/or "sold out." I mean, it's one of the reasons we hate on critics when they gives anything below a 7 or, God forbid, give a game a perfect 10.

I have never really considered MMOHut a website that screamed integrity, which is why this type of behaviour has me batting not one eye. However, if Giantbomb was found to have "sold-out" it would cause an uproar in me due to my respect and trust I have with the members.

Posted by CornBREDX

Never heard of these sites, but that is really shitty.

I don't know how I feel about any of this, having no knowledge of any of these people, but this spunkify guy seems a little shady himself. I don't know, everyone has to make it somehow in this world, but I don't like airing laundry on the internet. This feels an awful lot like trying to get people on your side to follow you to your next site- aping what happened with Jeff but taking a different approach to it. I'm not saying what happened to him is right, but... I don't know.

Maybe I'm overthinking it. On the other hand, its not much different then going to the press or being a "whistle blower" as it were.

Since I have no knowledge of anyone involved and very little to go on I'm having a hard time seeing anyones side of this.

Edited by Xymox

I heard about this through comments on "his" (or rather Omer's) old channel. When I checked last, their latest video was sporting predominant amount of dislikes because of this. MMOHut was always just a youtube channel to me - was pretty much just one dude doing Quick Looks of free to play MMOs. Spunkify was a recent addition to that channel, and I think about the time he joined is when interest started to fade on my part at least.

Posted by deygin

I have been a fan of mmohut for a long time now and I think what Spunkify did should happen more often. Just imagine if Jeff was actually able to speak out when his thing happened all those years ago without any legal repercussions (yes I know it all eventually came out in the open after giantbomb went to cbs). If he was able to say something back then, maybe the site would have backed off with their pay for review practices and looked over how to manage a more respectable and eventually more desirable website. Now, I'm not saying mmohut is anywhere as big as gamespot was or is, but when employees speak out like this (assuming it is truthful), enough fan backlash may force them to step back, analyze what they're doing is damaging them in the long term, and maybe take steps and fix things. But from what Spunkify said, chances are they wont care and just continue to pile up the ads and push whatever reviewers they have to write more positive reviews so the ad money keeps coming in.