I played WoW from release until about 6 months ago. I loved it, started Guilds, ran websites the whole deal. I enjoyed the social side and the levelling and dungeon design was great at the time.
I feel that the game has now been dumbed down too much and as such the feeling of achievement when you completed a particular dungeon or raid has now been lost. I had 4 level 80 Toons all pretty well geared. The issue is that the gameplay has not progressed enough to keep me interested. Also if you are trying to get into the game now as a noob there is no incentive for other players to socialise with you as you are not going to offer them anything until you get to 80...as such its a long boring sequence of events when you need to do them by yourself.
As for the graphics they do need a revamp, although it will take a lot more than pretty graphics to get me back.
The game swallows your life whole, forget sitting down for 10 miniutes with the game...it just doesnt happen. Once you get to 80 its another section of grinding and dungeon completion quests that can take hours to complete.
Personnally my Xbox and PS3 allow me to play great games which I can pick up and put down as and when.
As for why is WoW so great? You may as well ask why people are achievement freaks...the same thing . You can instantly rank yourself against other players by the stats you have, the type of armor you wear, when you completed a quest etc etc. Its a game of one upmanship and once you buy into that its very difficult to let go.
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