Plenty of people in the UK care about it.
I didn't think I did until I started watching it this past year - for me I like the US' approach to sport - for such a capitalist country they put a hell of a lot of emphasis on trying to be fair and equal! Along with that they think about and change the rules accordingly - a lot of sport in Europe is bogged down in tradition and has rules that need changing or updating, but they refuse to do so.
Back to the question - people care and it's getting bigger too. Unlike someone suggested people aren't buying Wembley tickets just for the hell of it - they're damned expensive - all those people will be fans.
Many universities field American Football teams too - you can't be a niche sport and fill a squad of that many people. That shows that it is pretty popular even though it isn't really shown over here.
It's a great combination of athleticism, individual talent, team talent, and manager tactics - I don't see why anyone who is even slightly interested in sport wouldn't like it - it's got pretty much everything going for it. And if you find it too slow - which is the main criticism - then just watch the highlights!
Also, the Rugby vs American Football argument is a silly one - I myself used to say it, but now having watched and learned about the game the only people I can see saying such things must clearly not know what they're on about.
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