After watching some of Young Justice season 2, I have to wonder if DC and WB really want to have Young Justice. A heavy presence of the Justice League heavy hitters, and the new YJ members get basically no introduction at all. Unless you're somewhat familiar with the DC Universe, how are you supposed to know who the Blue Beetle is, and what is the point of referencing Ted Kord without further comment? On the other hand, it's perfectly possible that kids eat it up anyway, since it's cool action and reasonably decent stories.

On the topic of attracting a new audience, however, I wonder if it's impossible for DC to do on any wider basis. The most mainstream success out of DC I can think of was the Teen Titans, but that didn't seem to translate into anything on the comic level except for kiddie books. And of course, the New 52 Starfire is sort of notorious for going completely against anything that fans of the Teen Titans cartoon could recognise (and without even going to the character's roots, since the New Teen Titans Starfire was a lot more like the cartoon). Given the established canon, trying to incorporate new readers might be a fools' game in that you'll lose your traditional readership. In that light, it might be better for comics as a whole to start superhero cartoons that are not established in DC or Marvel, so that watchers could move on to read comics that are not completely bound to strict editors and a messed-up continuity.

Astro City teen superheroes anyone?