In case you were still undecided... here is Lighting modeling some Louis Vuitton handbags for you
By Ibarguengoytia 21 Comments
I was at the store with the wife when she spotted a magazine on the shelf, "31 women we love" read the cover. She just couldn't resist it and we bought it. She is not into magazines, except when they talk about successful women. At the checkout I noticed the back cover and to my surprise I noticed a familiar videogame character holding a handbag from a very popular fashion house; Louis Vuitton. The character turned out to be Lighting from the FInal Fantasy series.
According to Louis Vuitton's website: "Her name is Lightning and she flashes through fabulous worlds in search of her sister who is being held captive.
Lightning pushes the idea of the heroine even further. It is logical that the Maison Louis Vuitton would explore the infinite possibilities of the virtual world and ask this fantasy character to interpret the essence of a heroine.
Today Lightning, the heroic figure in 'Final Fantasy', the cult series of video games that has inspired more than 100 million players around the world, agrees to become a character in the Louis Vuitton galaxy. The Maison has always pushed the boundaries of reality and dreams. Real, virtual, incarnate, metaphorical: Lightning is the fruit of Square Enix studios' imagination, and she raises the question of immanence - that which takes place solely in the mind - in tomorrow's world." - Link to website
There are CG videos with Lighting performing usual Final Fantasy acrobatics but instead of flashing a weapon or magic she flashes her handbags. There is also a live-action video of models wearing Lighting-style clothes and accessories.
Regardless of my opinion about paying $5k for a handbag (and other things as a matter of fact), I found the idea of using a character from a video game as a virtual model quite interesting. Even when I haven't played the game nor consider myself a fan of her, I recognized her. I don't think that Louis Vuitton is targeting video game players. Even with 100 million players around the world. I believe Louis Vuitton is tapping to the unlimited potential of virtual life-like models.
Think about it, instead of wasting time training, developing, instructing, and paying models, you can pay a designer to create the dream babe and setting for the occasion. Lightning, and I mean the photographic instrument, can be set to right angle in an instant,
But the most interesting aspect is how video games are gaining more footing ground on common culture and not only as video games themselves or as toys or collectibles, but as music, art, and now as fashion models. What's next? Samus Aran modeling some safety headgear, or say... the Microsoft Hololens. Or Solid Snake advertising Just For Men.
Have you noticed this type of mix in the past? Do you know of any other example of video games crossing over to the high fashion world?
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