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LinksOcarina

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The Digital Download Saga: Why it Will Initially Fail

Note that this was written back in April of 2009, before the announcement of the PSP Go.

 
In the month of May, the game Patapon 2 will be released for the Sony PSP. This is a game that will be very critical in shaping the future of gaming, even if it doesn’t know it. It’s not due to some innovative gameplay mechanic or a new game design either. It is actually due to its distribution, which will in turn be a forerunner for the probable future of video games. That is digital distribution.

Digital distribution is the selling of full games through downloads, similar to add-ons and arcade games on X-box live, the Wii virtual console, and the PSN, for example. The difference is that they are fully fledged games, such as a full version of Halo or Bioshock, a complete series of Elder Scrolls and Final Fantasy, or even a fully updated roster for Madden and NHL. Digital downloads will give access to full, current-gen games to be downloaded for a fee at your own home. No longer will hard copies be the norm of attaining video games, when everything is downloadable, sales and distribution will be all done on the net, and it will happen.

This is the future of gaming, no doubt about it. And it is a natural progression as well. You have the current trend of game add-ons and full, retro games online already available, as well as custom new games that have been created by small, independent companies. Hell, the upcoming version of the PSP will feature only digital downloadable games, eliminating the use of Hard USB disks for the future.

But sadly, I feel it will fail now, at first, at least. It is not because I love hard copies of games, which I do because owning a hard copy of a game is so ingrained in my psyche it’s almost impossible to not enjoy these hard copies. But I feel like we may be jumping the gun in making Patapon 2 the first ever digital download title for the PSP, for a couple of reasons.

First and foremost, Patapon 2 is a very niche game. Not to detract from the game at all, but it’s not a blockbuster like Final Fantasy or Madden. It’s a great title for a limited audience, namely the hardcore gamer crowd and those who know a good game from a bad one. But for the average consumer, Patapon 2 will be a very hard sale for what is not familiar, especially since its quirky design and very unorthodox gameplay mechanics make it look exotic.

Another aspect that might lead to this failure is the fact that this is being done with little fanfare. Retailers like Gamestop and GameCrazy are promoting the game for the PSP, but the fact that it is a downloadable game is not being mentioned, nor is part of the official press kit for retailers. Granted, some employers will be mentioning the game to the interested parties, but learning that the game is fully downloadable might detract from that.

This is actually similar to Grand Theft Auto, The Lost and the Damned for the 360. When it came out, both as a digital download and a hard copy, there was some confusion by consumers who thought it was a stand-alone game in retail stores, and squandered $20.00 without having a copy of GTA IV. It was a good experiment by Microsoft, but without letting people know of the digital download or that you needed the GTA IV game to play Lost and the Damned probably made the hard copy of the disk less desirable in stores, and maybe detracted from sales overall of the add-on.

One final piece that makes a digital copy of Patapon 2 a bad idea in terms of sales and profitability is the fact that it’s on the Sony PSP. The system has a turbulent history, with three incarnations and a fourth one ready to be released. The sales of the system though are not as solid, paling in comparison of the Nintendo DS. Over $50 million PSP systems have been sold worldwide, compared to $96 million DS systems, a margin of nearly 2-1. Respectable sales for a handheld to be sure, but the switch to digital downloads only might again confuse many consumers who are not kept abreast to the changes in the video game market, and again this might deter people from purchasing a PSP and other PSP games.

For digital downloads to work, retailers and game companies need to work together to actually educate people in the downloadable features of games. Many parents and gamers don’t know about Microsoft Point cards, for example. Telling them what the cards do will probably alleviate the confusion somewhat, and may even grant parents and casual gamers the curiosity to look at digital downloads in a new way, and research it themselves. Hardcore gamers know this is coming, and perhaps preparation is in order for us, but we also need to prepare everyone in the process.

So Patapon 2 will be a great experiment, but it will not speed up the process of digital downloadable games. But it will also not deter the ongoing change from hard copies to digital downloads. While I personally feel that a mixture of both hard and digital copies is what will ultimately be successful (and I’ll save that for another article.) the future of gaming is coming hard and fast, and we are able to see the bits and pieces of it manifesting today.    

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LinksOcarina

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Edited By LinksOcarina

Note that this was written back in April of 2009, before the announcement of the PSP Go.

 
In the month of May, the game Patapon 2 will be released for the Sony PSP. This is a game that will be very critical in shaping the future of gaming, even if it doesn’t know it. It’s not due to some innovative gameplay mechanic or a new game design either. It is actually due to its distribution, which will in turn be a forerunner for the probable future of video games. That is digital distribution.

Digital distribution is the selling of full games through downloads, similar to add-ons and arcade games on X-box live, the Wii virtual console, and the PSN, for example. The difference is that they are fully fledged games, such as a full version of Halo or Bioshock, a complete series of Elder Scrolls and Final Fantasy, or even a fully updated roster for Madden and NHL. Digital downloads will give access to full, current-gen games to be downloaded for a fee at your own home. No longer will hard copies be the norm of attaining video games, when everything is downloadable, sales and distribution will be all done on the net, and it will happen.

This is the future of gaming, no doubt about it. And it is a natural progression as well. You have the current trend of game add-ons and full, retro games online already available, as well as custom new games that have been created by small, independent companies. Hell, the upcoming version of the PSP will feature only digital downloadable games, eliminating the use of Hard USB disks for the future.

But sadly, I feel it will fail now, at first, at least. It is not because I love hard copies of games, which I do because owning a hard copy of a game is so ingrained in my psyche it’s almost impossible to not enjoy these hard copies. But I feel like we may be jumping the gun in making Patapon 2 the first ever digital download title for the PSP, for a couple of reasons.

First and foremost, Patapon 2 is a very niche game. Not to detract from the game at all, but it’s not a blockbuster like Final Fantasy or Madden. It’s a great title for a limited audience, namely the hardcore gamer crowd and those who know a good game from a bad one. But for the average consumer, Patapon 2 will be a very hard sale for what is not familiar, especially since its quirky design and very unorthodox gameplay mechanics make it look exotic.

Another aspect that might lead to this failure is the fact that this is being done with little fanfare. Retailers like Gamestop and GameCrazy are promoting the game for the PSP, but the fact that it is a downloadable game is not being mentioned, nor is part of the official press kit for retailers. Granted, some employers will be mentioning the game to the interested parties, but learning that the game is fully downloadable might detract from that.

This is actually similar to Grand Theft Auto, The Lost and the Damned for the 360. When it came out, both as a digital download and a hard copy, there was some confusion by consumers who thought it was a stand-alone game in retail stores, and squandered $20.00 without having a copy of GTA IV. It was a good experiment by Microsoft, but without letting people know of the digital download or that you needed the GTA IV game to play Lost and the Damned probably made the hard copy of the disk less desirable in stores, and maybe detracted from sales overall of the add-on.

One final piece that makes a digital copy of Patapon 2 a bad idea in terms of sales and profitability is the fact that it’s on the Sony PSP. The system has a turbulent history, with three incarnations and a fourth one ready to be released. The sales of the system though are not as solid, paling in comparison of the Nintendo DS. Over $50 million PSP systems have been sold worldwide, compared to $96 million DS systems, a margin of nearly 2-1. Respectable sales for a handheld to be sure, but the switch to digital downloads only might again confuse many consumers who are not kept abreast to the changes in the video game market, and again this might deter people from purchasing a PSP and other PSP games.

For digital downloads to work, retailers and game companies need to work together to actually educate people in the downloadable features of games. Many parents and gamers don’t know about Microsoft Point cards, for example. Telling them what the cards do will probably alleviate the confusion somewhat, and may even grant parents and casual gamers the curiosity to look at digital downloads in a new way, and research it themselves. Hardcore gamers know this is coming, and perhaps preparation is in order for us, but we also need to prepare everyone in the process.

So Patapon 2 will be a great experiment, but it will not speed up the process of digital downloadable games. But it will also not deter the ongoing change from hard copies to digital downloads. While I personally feel that a mixture of both hard and digital copies is what will ultimately be successful (and I’ll save that for another article.) the future of gaming is coming hard and fast, and we are able to see the bits and pieces of it manifesting today.    

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eroticfishcake

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Edited By eroticfishcake

I don't like digital distribution. Sure, it's a cost-effective method for companies to employ but it just doesn't feel to right to buy a game and not have a physical copy of the game in your hands.

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Hamst3r

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Edited By Hamst3r

I love digital distribution. It's awesome!

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KaosAngel

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Steam
 
/thread

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WildFloyd

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Edited By WildFloyd

yeah, steams been doing pretty well for a couple of years now dude! i dont think it really matters too much how patapon 2 does. psp's in the crapper as it is

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slayerofheroes

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Edited By slayerofheroes

I love the convinience of digital distribution, but I'm like u in the fact that we both love hard copies of video games collection. Hard copies of video games is better to show off. But like I still love the digital distribution's convinience.

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c_rakestraw

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Edited By c_rakestraw

While I agree that the populace needs to be better informed about digital distribution for it to take off, the biggest challenge will be getting the populace out of the mindset of needing a physical copy. As that's been the dominate form of distribution since the very dawn of this industry -- that's roughly thirty years of buying cartridges and discs that contain videogames. Whereas digital distribution has roughly existed since the dawn of the internet, which hasn't been around as long as videogames have.
 
Services like aforementioned, Steam, have helped make people comfortable with this concept, but the number of people who prefer to own a physical copy still make up a large portion of consumers. And therefore, are partly responsible for the industries continued stability in this economic climate. The industry would have to change that long present mindset before digital distribution can become the dominate form of distributing videogames.

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LinksOcarina

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Edited By LinksOcarina

Steam can only do so much though. Plus people tend to forget that it used to be a terrible service when it was originally launched, it's only been in the past two years where it has come into it's own somewhat. Not only that, but mostly only hardcore gamers know about Steam, not Joe gamer.  It's a good service thats a step in the right direction, but it's not going to be a savior in any way until it goes to the next step, and that is mass appeal. 
 
And as for the PSP, look out for the next installment of this saga.....
 
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Edited By Valkyr

Steam is something completely different from console games being digital distributed, when you buy a game on Steam, you know that you will be able to play it forever, the PC is an evolving platform and is always retro compatible with the old stuff, if they start selling console games and eventually the physical distribution disappears, consoles get old and are replaced by new generations, they will just say "f*** you" and you will not be able to play those games on the new consoles or they will cut the support for the older gens and you will loose your games (you won't be able to download them again and we all know that HDD will not manage an entire game library, you install and delete games)
Steam is awesome but I refuse to support the digital trend on consoles, don't buy the PSPGo, that device is retarded and I love Sony but they went crazy after two generations of owning the market, some wacky japanese chairmen have to retire, they are not sane anymore

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Diamond

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Edited By Diamond
@Valkyr said:

when you buy a game on Steam, you know that you will be able to play it forever, the PC is an evolving platform and is always retro compatible with the old stuff

Eh, not really.  You could lose your Steam account (through hacking or getting banned), Steam could go offline.  Just as likely as losing your MS/Sony/Nintendo purchases or not being able to download them in the future.
 
I don't like this digital distribution trend because it takes power away from the consumer.  Any of these companies can and will revoke all your licenses any time they want without repercussions.
 
As far as backwards compatibility goes, Windows is far from perfect.  It's easier to break out a NES and put a NES game into it and have it work than get a DOS game to work on a modern system (especially if it's not properly supported in DOSBOX).  That's why I strongly prefer hard copies on consoles.  You can always go back to them and play them instantly.
 
edit - hell with modern DRM with limited installs, even on Steam you should KNOW you won't be able to play all of those games in the future without cracks...