So I gave a lot of thoughts on this subject during the last few months. Maybe because I bought an Xbox One or maybe because more and more games have micro-transaction built-in directly in 60$ games.

I don't think I like it but, here are my questions :

- Why do people get angry when they are offered to pay money to; skip ahead, have better gear etc.? Why would someone be mad to be, at every turn of the game, advertised they can have a better car than the one they drive if they pay real money, right now, right here.

To me it never made sense that someone who wanted to pay to essentially NOT PLAY the game they bought to PLAY. If the micro-transactions is made "right" it will not hide features that are available by playing the game, plain and simple. People thinking otherwise just need to accept it, it's the world we live in and there's not much efficient way to get around it except by being wise about it right?

So the answer to me is : DESIRE.

The first desire comes from owning the game, then playing it, after that hopefully enjoying it. Then come other desires that we all have and that had not yet been monetized. Get better gear faster, finish the game faster cause I want to play another one, cause I want to see the story etc. The desire to have a better car than the one I own, a better one than the one my friend got and keeps bragging me about.

If you can't resist to your desire or if you refuse (can't) to pay money to get it right away when the option is there, you will be frustrated. If we would be able to resist these desires, there wouldn't even be a reason to complain about it. We would be enjoying the games by PLAYING them. That is to say, some games will lock away content behind an additional fee. That is bad and there's no defending that, right? Well, what if that great game was only 20$ instead of 60$ and for additional fees you can get the rest of it? What is the right price for these kinds of games then? I don't think there's an right answer for that. Simply because there will always be people who will desire things more than others.

Steam understood it. They created a game called steam where the goal is to fill up the desire to own as many games as possible. They stripped out all the other desires by focusing on the first one. By reducing the prices so much, almost anybody can get most of the games on steam. How many people have bought games on steam that they never played and will probably never played just because the price, at one point, was so low that they could fill the desire to own the game. First desire: owning the game. Playing it comes in second for steam. I know that people will say otherwise. That they played or will play every game they purchased out of steam. Good for them. They are smart about it and control their desire of owning more games than they can play. I think most people can't say the same. As I content creator and an "artist" myself, I don't like the idea of someone paying me 10$ for my album just to say that they own it. I want people to enjoy it (or not) and listen to it, experience it. I don't do it for money.

So in short, companies in the business of making money will always find ways to fill up your desires. You just need to be smart about it and not give in.