Feature: Evony, C'mon guys, really?

Okay so Im sure everyones seen the evony online adverts from around the web, you know, the ones that look like this:

Or should I say "those".

Now, I get the point of advertising. Its out there to sell a product.

Advertising 101 is that the advert needs to be snazzy and cutting edge, it needs to attract the eye and get the all important sale...

The above images go way beyond this. They are designed using 2 principals.

1) Most gamers are single nerds who dont have girlfriends. Although not true, just most are (joking), this advert is blatently catering for this assumed demographic.

2) At some point, someone said males would be targeted in the advert. So as opposed to subtly approaching the subject, instead Evony slams 2 boobs on the screen at 100mph.

Now, I ask this, what has this got to do with the game other than show the creators know nothing about advertising. Have you seen the game?

Adverts like these:

(links are not ACTIVE adverts, they are screenshots)

Evony Advert 1

Evony Advert 2

Evony Advert 3 - Delinked, link author forwarded to unknown website ¬ ¬

Evony Advert 4

Evony Advert 5

Are meant to represent this:

Im not ranting on this subject, but It aggrivates me. A game that resorts to this kind of advertising must be lacking somewhere. I guess the term "over-compensating for something" comes into validity here.

Looks like we shouldnt laught too hard though, might get sued. Freedom of speech strikes again!

2 Comments
2 Comments
Posted by Navazarian

Okay so Im sure everyones seen the evony online adverts from around the web, you know, the ones that look like this:

Or should I say "those".

Now, I get the point of advertising. Its out there to sell a product.

Advertising 101 is that the advert needs to be snazzy and cutting edge, it needs to attract the eye and get the all important sale...

The above images go way beyond this. They are designed using 2 principals.

1) Most gamers are single nerds who dont have girlfriends. Although not true, just most are (joking), this advert is blatently catering for this assumed demographic.

2) At some point, someone said males would be targeted in the advert. So as opposed to subtly approaching the subject, instead Evony slams 2 boobs on the screen at 100mph.

Now, I ask this, what has this got to do with the game other than show the creators know nothing about advertising. Have you seen the game?

Adverts like these:

(links are not ACTIVE adverts, they are screenshots)

Evony Advert 1

Evony Advert 2

Evony Advert 3 - Delinked, link author forwarded to unknown website ¬ ¬

Evony Advert 4

Evony Advert 5

Are meant to represent this:

Im not ranting on this subject, but It aggrivates me. A game that resorts to this kind of advertising must be lacking somewhere. I guess the term "over-compensating for something" comes into validity here.

Looks like we shouldnt laught too hard though, might get sued. Freedom of speech strikes again!

Posted by PaxRomana

Inb4 Farmville starts doing this