They have backpedaled on this. First by mentioning that merely the messaging was poor (eventhough they clearly put work in it with clear text peppered with images to showcase what would and not be allowed under the new rules). This was not some sort of translated leak that was taken out of context or something.
Then they realized that the whole idea was wholeheartedly rejected by the public, so they went with 'These new changes are bad for you and bad for Twitch' as if they were just shooting the shit, instead of preparing this move for months. If there was any truth to them seeing this as being 'bad for Twitch' the idea would've been shut down before it saw the light of day. If it's so obviously bad for the company, yet reached this stage, clearly the champions of this policy change should step down from their roles. Imagine what other decisions they might make that will be so obviously bad for the company in the future! Right Twitch?
I guess they sort of hoped the viewers would be like 'Yeah.. you go Twitch.. i'm so sick of all these ads on screen! Get rid of them! Mandatory Twitch ads is all the ads i want to see! If i pay to evade the ads, i don't want to see any advertisements on screen through baked in ads neither!'
The problem for Twitch seems to be that viewers tend to have a close relationship with their fav creators and want them to actually be able to make a living from it. By introducing a policy that's bad for creators, those creators spread that sentiment towards their viewers.
Log in to comment