I saw taste test study in the paper not too long ago, and most people thought that Pepsi tastes better when given small amounts (100 mL). But when given large amounts (700 mL), they picked Coke.
Apparrently it's because Pepsi has more sugar, so it gives more oomfph right away, but that grows overbearing after a while.
Personally, Coke. Whenever I think of Pepsi I think of a shaved Brittany Spears.
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