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sbc515

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My thoughts about GameStop: no power to any players

For a company with "Power to the players!" as their slogan, the players really don't have a lot of power. Ever since its establishment in the 1980s, GameStop is currently one of the longest lasting retailers that specializes in video game sales. These days, especially, like any other video game company, I simply cannot stand GameStop. Employees who truly are the most passionate about gaming are often the most helpful; however, such employees are often few and far between, due to the points I will explain.

This company is notorious for treating their employees terribly, with higher-ups constantly pressuring them to keep their sales numbers up, resulting in a poor customer experience. Because of the high employee turnover rate, many employees have limited or outdated games knowledge at best to absolutely none at worst.

  • Due to the controversial "Circle of Life" policy, employees are forced to aggressively push used sales, trade-ins, pre-orders for upcoming games, PowerUp Rewards Pro memberships, and extended warranties (referred to by GameStop as the "Gameplay Guarantee" (GPG) for software and "Product Replacement Plan" (PRP) for hardware). Also, employees have to push a high-interest credit card at 27% APR on customers aged 18 and over.
  • Despite the often unrealistic sales expectations set by district managers, region managers, and corporate, many sales associates only earn around their state's or province's minimum wage and do not receive any bonuses for exceeding sales goals; exceeding sales goals is also detrimental to employees since higher-ups will expect them to meet those same goals again, if not higher, in the following week. The only incentive for employees to meet their sales goals is to keep their job.
  • Employees, if they're not a keyholder (store manager, assistant store manager, or senior sales associate), rarely get hours and must meet their sales quotas in order to earn additional hours. Keyholders may end up working by themselves for an entire shift without any breaks.
  • Unscrupulous employees may resort to tacking on additional charges on customers' receipts without the customers' knowledge or consent to artificially inflate their sales numbers; some managers, both store-level and district-level, even encourage this practice. Elderly customers, children without their parents present, distracted parents, customers with large transactions, and customers who don't speak English well are particularly susceptible to add-on fraud. The most common form of add-on fraud is adding the GPG to games without the customer's knowledge, since it's a relatively small charge and is likely to go unnoticed, particularly on a large transaction; however, some employees may resort to creating fake pre-orders to pad their numbers.
  • Managers often encourage lower-level employees to lie to customers about having certain products new in stock in order to improve their used sales numbers. However, this practice is becoming harder to pull off since most customers can access GameStop's website from their smartphone to check the stock status of any particular product, although this is not always reliable.
  • Employees may be forced to lie about the quality of a particular game, whether by GameStop themselves or the publisher, especially if the game in question was highly promoted but has negative reviews. An employee giving their honest opinion contrary to what they are told can lead to disciplinary action up to and including termination.
  • GameStop aggressively pushes for trade-ins of smartphones and tablets, particularly high-end devices. GameStop employees have to make quotes for customers' phones, with a certain percentage leading towards a transaction. Also, employees had to go to other stores and use their personal social media in order to promote tech trades.
  • Employees who fail to meet their sales quotas are often threatened with disciplinary action up to and including termination. In certain cases, the entire staff of a single store had been fired by their district and/or region manager for failing to meet quotas. With GameStop's declining revenue in the last few years, corporate has threatened stores with outright closure if they fail to maintain consistent high sales numbers.
  • GameStop is notorious for firing long-serving employees, specifically those whose wages exceed $15 per hour and/or have been with the company for at least five years, generally finding a flimsy excuse to terminate their employment to avoid paying severance or unemployment insurance, all to hire cheaper and less experienced staff to save money and pay their executives a higher bonus.
  • In November 2020, GameStop challenged its employees to submit dance videos to TikTok, in which one of the "prizes" offered was their store being rewarded with 10 additional payroll hours for Black Friday.

Another reason why I cannot stand this company so much is that bad customers are also notorious for mistreating employees, further exacerbating GameStop's bad reputation with its current and former employees.

  • As with most other major retail stores, managers will more often than not side with the customers over the employees in a dispute, even when said customer is clearly in the wrong or attempting to defraud the store, essentially rewarding bad behavior.
  • Entitled parents will often leave their children at GameStop unsupervised to use the store as "free" babysitting while they go to a different store. This practice is inconsiderate towards both employees and other customers; for store employees, having unsupervised children wreaking havoc in the store often results in extra clean up work, and for customers, misbehaving children can greatly diminish their shopping experience. It is also reckless and dangerous behavior, since an unsupervised child can potentially hurt themselves, become lost, or in the worst case scenario, be abducted by a predator!
  • Entitled parents who do accompany their children to the store will often fail to keep their children's behavior in check, allowing them to wreak havoc in the store. Sometimes, the children may be well-behaved, but it's their parents who will make a scene. Employees who attempt to bring up bad behavior to an entitled parent, whether it's the parent themselves or their children, will often face snide and condescending remarks, and the manager will more often than not bend over backwards to appease the entitled parent and write up the employee.
  • Female employees can face catcalling and sexist behavior from bad customers and co-workers. While sexist behavior can occur in any workplace, it is more pronounced in GameStop's case, given how gaming is often wrongly stereotyped as a male-dominated hobby. In the worst cases, unscrupulous customers or co-workers, particularly management, may attempt to sexually harass female employees.
  • Employees have been assaulted, both verbally and physically, by bad customers, usually over the store's trade-in and return policies, particularly the low trade-in values. In one viral incident, a man trashed a store after he couldn't return an opened new copy of Fallout 76 for a full refund, while in another incident, Tiffany Moore, a trans woman, acted belligerent towards an employee and another customer for alleged misgendering, with her cursing out said employee and threatening him with physical assault.

In recent years, GameStop has shifted away from its core business of selling and trading video game consoles, software, and accessories. For example, in 2011, GameStop began offering prepaid mobile phone plans and started accepting trades for smartphones and tablets, particularly high-end devices like those from Apple and Samsung. And after acquiring ThinkGeek in 2015, GameStop started to focus more on general pop culture memorabilia, directly competing against other pop culture/novelty stores such as Hot Topic and Spencer's. Clothing, collectibles (particularly those made by Funko), toys, card and board games, and other merchandise take up more shelf space than actual game boxes. Also, many GameStop stores are fairly small, often less than 1,500 ft2 (~140 m2) on average, and adding large amounts of physical merchandise makes the stores, particularly smaller mall-based stores, seem even more claustrophobic.

While it is handy to have a store that will instantly take your old games off your hands, as opposed to doing an online marketplace (e.g., Amazon, eBay, Facebook Marketplace, Craigslist, etc.) sale, GameStop stores over-focus on current-gen video game consoles. For example: Xbox One, Xbox Series, PlayStation 4, PlayStation 5, and Nintendo Switch games have more shelf space and more noticeable displays. You can also find some last generation games easily at some stores; however, retro games are generally sold online, which is a problem because retro games MUST ALWAYS be inspected before purchase to make sure they work! This is especially the important case if you're interested in, say, a Sega or an Atari or even a Nintendo 64.

GameStop opens new sealed copies of games to use their cases as displays instead of using fake cases. This is particularly egregious for highly anticipated and promoted games, since the marketing department will send out multiple fake sleeves for said games in the stores' marketing kit.

  • If all sealed copies of a new game are sold out, opened copies are supposed to be sold as "new" at full price and "resealed" with a sticker to enforce the return policy; however, depending on a store's manager, customers might get the open box game at a discount, even though doing so is against GameStop's policy. While other electronics retailers such as Best Buy and Micro Center also sell opened box products, either as customer returns or floor units, they are transparent about the products' condition and sell them at an appropriate discount, especially if components are missing. Selling opened box products as new is considered unethical as it is a deceptive practice by misrepresenting the products' actual condition; in some places, it is outright illegal to sell opened box as new.
  • GameStop has a policy where employees are allowed to check out one game for up to four days. While this policy has a seemingly legitimate purpose, to allow employees to familiarize themselves with a game to help better inform customers, and is not a problem for used games, a "new" game could end up getting scratched and paper insert codes for bonus content could end up missing, if not outright redeemed.

Their trade-in values are insultingly low. They can take in a recently released or highly popular game for less than half of its original price, then resell it for $5 less than new. Cash value is 20% less than store credit. Also, any promotion that offers bonus credit is void if a trade is cashed out. While it could be argued that GameStop could offer better trade-in values and still make a profit, the store does assume liability for all merchandise traded in, especially if any part of a trade turns out to be stolen. While trade-in values are typically not great as mentioned above, it is possible to maximize trade-in value by taking advantage of trade deals, especially those that offer bonus credit for large transactions (ex., trade 3 games, get 10% additional credit) or if the trade is applied towards a highly promoted game.

It's been proven that they don't even check the video games or consoles they take in. Some people report that used games are scratched up beyond belief with little done to try and improve them, while their 'Certified Refurbished' consoles are either poorly fixed in a way that they will eventually break again or were not even fixed to begin with. One of the used games that I bought from GameStop had gum in it. Yep, that's right, you heard me. GUM.

Some of their cartridge based trade in games are in horrible condition. For example, a Reddit user revived a copy of Pac-Man and The Ghostly Adventures on the 3DS, that was in extremely poor condition. He tried to email them, but he got no response. He was able to fix it up though, and for that I am thankful.

PowerUp Rewards (PUR), GameStop's customer loyalty program, used to be decent despite employees constantly pushing it, but it is now no longer worthwhile.

  • In the past, PUR members could redeem their accrued points towards exclusive physical merchandise, such as t-shirts and hats. Rewards are now relegated to in-store coupons, membership renewal, or charitable donations.
  • PUR Pro used to offer a 10% discount on used games and accessories and a 10% bonus on trades, making it attractive to customers who frequently trade and buy used. In January 2020, GameStop discontinued the 10% used discount in favor of a monthly $5 voucher, which does not stack with other coupons or offers, expires at the end of each month, and basically takes away the incentive to buy used over new; however, the 10% trade bonus remains intact. Also, the price of the PUR Pro membership was increased from $14.99 to $19.99 annually if customers choose to receive a physical Game Informer magazine each month, which, while questionable, is still a good magazine sometimes, but nowadays I really, really hate it. In fact immediately after I unsubscribed to this magazine and demanded my money back, I burned all my issues of this magazine in my possession.
  • In September 2017, GameStop introduced the PUR Elite tier but discontinued it less than a year later. At $29.99 annually, PUR Elite members received 30 points per dollar spent, a 20% discount on used games and accessories, a 20% bonus on trades, and free 2-day shipping on online orders of at least $35. GameStop allowed existing PUR Elite members to continue renewing their benefits until January 2020, after of which all remaining active PUR Elite memberships were downgraded to PUR Pro with a prorated refund.

Digital storefronts such as Xbox Games Store, PlayStation Store, Nintendo eShop, Steam, and Epic Games Store as well as free-to-play online games (whether on PC, consoles, or smartphones) such as Roblox, Fortnite, and League of Legends have diminished GameStop's relevance in selling physical games, leading to poor decisions in an attempt to stay relevant.

Large retailers such as Amazon, Walmart, Target, and Best Buy also sell video games. Amidst the COVID-19 pandemic, these retailers have greater justification than GameStop for staying open. Amazon, as the world's largest online retailer, sells practically everything. Both Walmart and Target, as two of the world's largest brick-and-mortar retailers, sell essential items, such as food, baby needs, cleaning supplies, and medicine, and many stores also operate in-store pharmacies. And even Best Buy sells computers and their related accessories as well as computer repair services through their Geek Squad subsidiary.

Despite the negative reception revolving around NFTs among gamers, GameStop launched an NFT marketplace in July 2022, but the launch of the NFT marketplace was ill-timed, considering that GameStop had massive corporate layoffs just days before the launch, the cryptocurrency market had a massive downturn, and the NFT bubble was seemingly on the verge of bursting. Worse, the marketplace sold indie games without consent from the developers. And even more controversially, the marketplace allowed an NFT to be minted based on The Falling Man photograph, which depicts a man falling to his death from the Twin Towers during the September 11 2001 terrorist attacks.

During COVID-19, they have been busted for not properly enforcing their mask requirements. Also, during the COVID-19 pandemic, GameStop came under fire by saying that they'll stay open, claiming that they are an "essential business". GameStop claims they "continue to provide essential products to our customers that allows them to stay connected, and provide products that allow business and consumers to work remotely". Some employees refuted this claim, stating that the expensive gaming peripherals sold by GameStop were not essential for remote work and that cheaper basic peripherals could be easily found at stores which were allowed to remain open. The company even sent out a legal memo to store managers to show to law enforcement, stating that GameStop has all rights to stay open, should the latter show up to try and shut down stores.

A conference call got leaked out, which corporate executives claimed that cleaning and hygienic supplies were going to be shipped out to stores in the next few days, all the while dismissing manager and employee concerns. Despite corporate claims that cleaning supplies were being shipped out, employees and managers took to Reddit to express their anger, saying that they haven't received any kind of shipment like that. One employee says that he and his coworkers are using supplies that he bought himself, and he expects to be reimbursed by the company.

The real reason why GameStop wanted to remain open was because stores reported sales and foot traffic in stores have increased due to quarantine and stay at home orders were being declared throughout countries and states. It is also widely speculated that GameStop wanted to remain open to see and capitalize on the launches for Doom Eternal and Animal Crossing: New Horizons.

After outcries and resignations from employees and managers, the company losing their Retail Permit in the State of Pennsylvania, and harsh criticisms from lawmakers and gamers alike, GameStop has finally decided to temporarily close all stores across the US.

Despite the huge amount of backlash, GameStop decided to start re-opening stores around one month later, after the governor of Georgia decided to re-open the state.

Well, what are your thoughts on this company? Let me know and submit your responses, answers, thoughts, etc. in the comments.

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Even after Tom Clancy's death, Ubisoft can't leave his name alone

Ubisoft is already becoming worse than EA. They are known for making garbage games such as Stupid Invaders and Hooters Road Trip, and they are known to milk the Assassin's Creed, Far Cry, Just Dance, Rabbids (which I despise with a flaming burning passion a lot), and Tom Clancy's series for stupid reasons, mainly since they have more popularity and gives them enough money but ignore their other franchises like Brothers in Arms, (also abandoned by Gameloft) Rayman, Driver, and the sports franchises they acquired. From what I can tell, the Tom Clancy's series has been milked an unnecessary lot lately, which really annoys me. More specifically, the focus tends to be on Ghost Recon, Rainbow Six and The Division rather than Splinter Cell, Endwar or H.A.W.X. (mainly due to the failure of the latter two and Splinter Cell being plot-driven).

The company has been heavily criticized by gamers numerous times for using Tom Clancy's name onto any shooter game made by them, because almost all of these games have absolutely nothing in common with Clancy's literature at all. For example, the now-cancelled Ghost Recon entry, Frontline, was going to be a Battle Royale multiplayer game. In fact, as far as I can tell, Ghost Recon, Splinter Cell, H.A.W.X., Endwar, and The Division are all very unoriginal as they are not even based on his literature. The only franchise I know that comes close to his literature is nothing more than Rainbow Six. It just annoys me how much they have abused Tom Clancy's name. From what I can even tell, he had very little involvement in the aforementioned franchises (except for Rainbow Six) but it seems this evil company is using his name heavily. Basically, it just seems like they're promoting his name horribly into fooling his readers and fans into playing those inferior garbage games. That's a great way to treat a respected writer there, Ubisoft. Nicely done. But it's never working again. I can't wait to start playing games with the names of similar writers, like Dale Brown's, Larry Bond's, Stephen Coonts's, David Hagberg's, Harold Coyle's, Ralph Peters's, etc. It's just pitiful. It's dragging the name of the deceased through the mud these days.

For me, I have no desire in any games with Tom Clancy's name on them. I officially gave up long after Break Point. Will they ever learn to leave this writer alone and stop using his name? I hope so.

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Is this really Activision's duty to milk this series forever? (Call of Duty)

I am fully aware of everyone proving disrespect to Activision Blizzard since, like Ubisoft, they don't deserve any respect these days since they easily milk every single franchise they own until one dies out. Call of Duty used to be a good franchise, but now I can see its the worst offender, and everyone is likely to be burned out from it. This is the best example of using an established franchise for easy money. This series as a whole popularized many things which are now considered standard for first person shooters, such as aiming down the sights, player progression in the multiplayer and regenerating health.

Because the series has been going on for so long (it stared back in 2002 or 2003) it's very apparent that the developers are losing less and less interest in trying to make a meaningful game seeing how the campaigns have fluctuated in terms of quality. This started with Ghosts, but arguably this goes as far back as original 2009's Modern Warfare 2. In addition, BO4 has no single-player campaign mode. The series' success contributed to the over-saturation of shooter games in modern gaming. The series is notable for being one of the few first person shooter series to still have traditional linear single-player campaigns rather than an open world or be focused entirely around multiplayer, only one game focused entirely around multiplayer (Black Ops 4) and it wasn't well received and ended up being a flop. The level design is still incredibly linear to the point there is no reason to replay the campaign since most of the games are scripted.

Many games in the series now tends to have the back cover barely any description, in fact they usually have bunch of screenshots and literally say (Campaign, Multiplayer, Zombies) like they first did with Black Ops II (though that game is still awesome, don't get me wrong). It shows how lazy they've got with the series to the point they don't even bother with the cover.

Even more lazier is because of the yearly release schedule, a lot of the games are the same with little innovation aside from new maps, story, and weapons. As an example, a cutscene in Ghosts is recycled from MW2 (2009). In fact there is constant recycling and reusing weapon models and animations, the most notable case is the Modern Warfare Trilogy, as well with cinematic scenes as the aforementioned Ghosts cutscene recycled from MW2 (2009). Treyarch doesn't escape from that too, despite they were using their own reloading animations, in BO2 they opted to recycle animations from Infinity Ward games to weapons that already had different animations (examples: FAL, MP5 and Uzi), the reloading sounds for each weapon category are almost the same. Thankfully, that is becoming less frequent from Ghosts (despite its copy-pasted cutscene). Despite using the same game engine slightly modified for each game, Sledgehammer Games uses their own in-home engine for its games (AW and WWII). Infinity Ward is going for the nearly same way starting with Modern Warfare (2019), but keeping some id Tech 3 code used.

Advanced Warfare, Infinite Warfare and Modern Warfare (2019) are decent entries that at least tried to innovate the series. But, since Advanced Warfare, the games have been hideously monetized to hell and back. These often feature some of the most exploitative and predatory practices in the industry right now, be it microtransactions and loot boxes. Among them is the disgusting monetization of Modern Warfare Remastered, and Black Ops 4's post launch loot boxes. Also, since Modern Warfare(2019), the Call of Duty studios no longer optimize their games in terms of size, with a game like Modern Warfare (2019) itself taking 200 GB to install.

There are things like intel that you can find, but you get nothing for collecting them, let alone all of them. While most of the collectibles are pointless, the original Modern Warfare (including it's remaster), the remaster of MW2, and Black Ops III are the exception since you can unlock cheats in the first two games and the latter are actual items instead of laptops that the game will give you descriptions about and uses them as decorations in your HQ.

Since Black Ops 4,the PC versions of the games are only available in Battle.net, so the users can't make reviews for the games no longer. Activision probably made this decision due the bad reviews of former games of the series, just like Infinite Warfare, as well as to keep all profit for themselves and avoid Steam.

Most of the games are heavily overpriced with Black Ops II still being $60 despite being released in 2012; and instead of giving the games a price drop, they remove the normal edition from digital stores and keep the special editions with $60 instead.

Despite being a yearly series, they rarely shut down the online servers, in fact the first game is still active despite being released over 20 years ago, and Call of Duty 4: Modern Warfare is very active on the PS3 and 360 despite them being legacy consoles and even despite many servers from older games are filled with hacked lobbies and cheaters.

So what is the future of this franchise? Will Activision Blizzard ever learn to deserve respect...or will they continue this franchise forever?

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