So I have a simple question, is the video game publicity over-saturated? I'm not simply talking about the ads we all see on bilboards or television, it's everything. All of the supporting structures, news websites and podcast behemoths that exist out there. It would seem that most folks stick a few choice sources for their video game talk and never deviate much from the path.

If one were so inclined, would you even dare try to start something new in the video games space without a niche? Or even try to start something if you did have a niche?