With the news that GAME Group have suffered further embarrassment and loss of business today (Game shares crash as it misses out on Mass Effect 3 and Mario Party 9) I thought I share my ten point plan as to how I would try to rescue or restructure the group. I'm no expert, but I'm familiar with GAME group's earnings, reports and strategy.

1. Sell or close duplicate stores within 10 miles of each other. Close the worst performing stores, and where a GAME and Gamestation exist, prioritise on the Gamestation brand. The GAME brand is tarnished at this point, and their stores look tired and out of date: so rebrand all stores to Gamestation. GAME Group claim they have short leases on their property portfolio which should make things easy. This will bring the group's total number of UK stores down to around 250 from 550.

2. Have just the one website, game.co.uk, and thus have the two business entities: one as a high street retailer - Gamestation - and the other a webiste - game.co.uk. The current websites have a healthy 19% of the market share.

3. Dedicate the store space to selling hardware and software demo units. GAME are already doing this in their flagship store in Westfield Stratford City. People want to be able to try before they buy, and selling hardware is where a high street retailer can add value. Augment this with creative and constantly changing bundles with both accessories and games

4. Introduce a 2 year warranty on all hardware, immediately adding value at the point of sale over online competition. John Lewis have demonstrated how to add value as a high-street retailer. The margin will require prices close to RRP to cover the additional insurance.

5. Allow customers to browse and order back-catalogue games from within the store (kiosks of some kind), and offer next day home delivery or store pickup for reward card customers. Reduce the need to carry lots of stock - this was something GAME were working on. Have all in-store pre-orders sent to the customers home, or for collection in-store, at no extra cost. So you can pre-order whilst out and about and receive it when the game ships.

6. Strike a deal with publishers to offer Dual-Play video games that come with both a physical and a digital copy (for a higher price). Much as the DVD and BluRay industry has done. Include formats such as the PS VIta, PS3, and Xbox 360.

7. Scrap the current suicidal trade-in policy that has so harmed margins on new games. Only allow trade-in on games that are at least 90 days from their release date, and only against the purchase of a new game at full price. Pre-owned games to be located separately from new games. This will help reduce the current pressure on maintaining full price titles' margin, whilst still offering a valuable trade-up route for customers.

8. Create an online pre-owned store that can be accessed from shops and web, and route traded-in stock to this to create centralised stock-control of used products. This has the benefit of removing less relevant used titles from in-store, whilst still providing customers with the opportunity to pick up older titles, and out-of-print games, second hand.

9. Space permitting, take a leaf out of board game retailers, and hold competitions and gaming events at weekends, to encourage footfall. Tie in promotions, DLC, etc, and make the store a go-to place. Again, this is something GAME Group started to do in their flagship stores.

10. Sell off or wind-up the European and Australian stores with the exception of those in Spain and Portugal.