You know, it's kinda funny actually. I'm a huge fan of all things undead. Zombie films, Zombie games, Zombie novels (Max Brooks FTW!). But Dead Island was a wholely unappealing mass of game that I had little to no interest in right up until the day it released. Or rather, right up until the Quick Look went up on GiantBomb.com that is.

Despite my interest in the core set of enemies, Dead Island looked like Dead Rising with all the fun bits sucked out of it. Techland should be ashamed of the way they've marketed this hidden gem of a game. The interviews, their gameplay videos, and that original misleading trailer that got us all so excited, none of them managed to interest me in the least. But a few minutes into GB's QL video and I couldn't make it to the local games retailer fast enough.

Just goes to show you how important the marketing phase can be, and how easily it can be botched if not handled properly. I've been enjoying this game a lot, and I almost dismissed it outright. Thankfully, GiantBomb was here to pick up the developers slack. This time anyway.