New DLC pack, but aside from the blood sucking skill, the rest of the stuff seems useless. Here's the quote from the official youtube channel:

Screw Team Edward. Wouldn't you rather be on team of a vampire with dual katanas and a thirst for enemy blood, like our very own vampire-hunter-turned-vampire, Nyte Blayde?
Our newest add-on for Saints Row: The Third, the Bloodsucker Pack, provides you with a brand new ability to latch onto your captives and regain health from sucking their blood, performed by pressing in on the right stick. This pack also comes with other bonuses to keep you in the game, including VIP bonuses for Cash Boosts, Hourly Income, Respect, and the Scavenger ability.
The Bloodsucker Pack includes:
* New Dracula Blood Sucking Skill
* VIP Cash Boost Bonus
* VIP Hourly Income Bonus
* VIP Respect Bonus
* VIP Scavenger Bonus
In other new, citizens of Steelport have reported the almighty Professor Genki is now carrying around $1,000,000 on his mancat person. If you manage to see him tearing up the city, do your job as a loyal citizen and earn that cash!
The Bloodsucker Pack releases on Xbox 360, PlayStation 3, Steam, and OnLive on or around February 28th for 160 MS Points or $1.99.
Screw Team Jacob too.

I really hope this isn't the last DLC pack for the game, if so it's extremely poor and the reason why I've yet to be suckered in to season passes for games. There's a video on youtube released about 3 weeks ago showing this off and it just looks boring. This is probably more enticing for people that may have only just gotten the game but I'm level 50 and so is everyone else I know that's played it and thus a waste of money from what I've seen.

Well it's just 2 bucks so I'll get it, but without even one mission about becoming a vampire sucks.

Not excited!
Cool extra's but I rather have more story dlc! 
 
I still think the only game to ever do the Vampire/Zombie thing good has been Red Dead Redemption.
(Although I heard good things about Infamous 2's Vamp dlc)

Damnit SR3, why does your DLC suck so much?

Would have been cool if they made some story missions parodying the whole werewolf/vampire craze. All the DLC for this game seems short, unneccessary or cosmetic. I hate that. Why are the story missions only 2 hours long? Seriously, that sucks. I really want to buy the season pass, but with the past 2 dlc story missions being really short apparently, i just dont know if i should. Hopefully the last dlc is really good and long.

Seems cool but at this point I am invulnerable to most attacks so unless I go back replay the game, I won't have much use for the bloodsucking skill. At lot of this DLC would be good for the first-time player who picks up the inevitable Game of the Year compilation. Maybe there's more to it than they're letting on but at that price, I doubt it.

@mrcraggle: @Shun_Akiyama: @TaliciaDragonsong: @StrainedEyes: Wow way to confuse people. And way to be pessimistic guys. It was explicitly announced that the third and last piece of story content would be The Trouble With Clones. These DLC packs which only costs 2 bucks have always been out there for those who want to add a little bit more to the game. I'm not saying the last DLC will end with a bang, but the air of disappointment is just too much; it really isn't that bad.

@sub_o: That would literally add nothing to my game at this point, other than the ability to suck blood, and even that would be useless since I can't take any damage. I want a reason to go back to SR3, but Volition's attempts thus far seem weak. Especially if there's only three story DLCs and two of them seem kind of forgettable when not outright bad.

@themangalist: I was unaware that this was $2 and not the last DLC. I haven't really been paying attention to that stuff until it comes out.

Eh, I'll just skip this like all of the other miscellaneous rubbish that should have been apart of the Season Pass.

@TaliciaDragonsong said:

Not excited! Cool extra's but I rather have more story dlc! I still think the only game to ever do the Vampire/Zombie thing good has been Red Dead Redemption. (Although I heard good things about Infamous 2's Vamp dlc)

inFAMOUS: Festival of Blood is alright, but it got nuttin on Undead Nightmare. That's on a whole other level of DLC where only Borderlands and Rockstar games reside 8)

Ugh. No thanks. God the DLC for this game is complete garbage.

@Krakn3Dfx said:

Ugh. No thanks. God the DLC for this game is complete garbage.

there's a shark rifle dude, how can that be garbage D:

@sate2801 said:

@Krakn3Dfx said:

Ugh. No thanks. God the DLC for this game is complete garbage.

there's a shark rifle dude, how can that be garbage D:

Because there's no mission where you have to hunt down a land shark, tame it, and take it back to Kinzie, who then develops a rifle capable of making it shoot out of the ground when you fire off a shot.