Even though this is a slimmer version of the desktop Civs, it's one of those games that has things you can tweak and strategies to try that you just shouldn't bother with initially. Play at Chieftain. When you're winning at Chieftain and ready to learn more, dig into the extra menus and the civilopedia.
For instance, if you're not keeping up on science, you may need to switch some cities to producing science instead of gold, and build libraries and settle great scientists in those cities. Sometimes it's worthwhile going into the Manage Workers page and switching around workers so you're pumping science ... at least until you get that next tech that you need. Or perhaps switch to food, switching it back to balanced when your population hits the next level. Another thing you can do if you're falling behind is become a tech broker. Make contact your opponents and offer to sell them your techs. Sell the same techs to everone, and don't sell to anyone who is cash-poor. Likewise, buy all their available techs and resell them to the rich civs. In this way, everyone has the same techs, so you keep up, and hopefully you build a little cash in the mean time. At a certain point you may stop tech brokering and switch gears, particularly if you were focusing on growing population your centers instead of outputting science.
Remember there are four ways to win the game. Be flexible. If your goals of becoming a military super power are looking pathetic, switch gears. In previous civs it was smart to expand and build settlers, but despite the removal of city corruption as a game concern, you're much better off in Civ Rev focusing on five great cities than ten good ones. Focus each city on culture, science, gold, or military, which ever they're best at.
Also, personally, I love a good road system, so don't rush build all your cash away. :)
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