This is set to jump off at the top of the hour, 4PM Pacific time. It'll be Sony's press conference for GDC, where we're expecting to hear a whole lot about the publisher's new motion controller, which I secretly hope isn't called "Arc," unless a big chunk of the conference is devoted to making that name make sense. 

Also, games! Expect to hear a few announcements and, well, maybe we'll even get a trailer or two out of it. Brad and Drew are on the scene, as well, as we understand there will be some playable games on-hand once the presentation is finished. So expect to hear from them later on.
 
  

This is set to jump off at the top of the hour, 4PM Pacific time. It'll be Sony's press conference for GDC, where we're expecting to hear a whole lot about the publisher's new motion controller, which I secretly hope isn't called "Arc," unless a big chunk of the conference is devoted to making that name make sense. 

Also, games! Expect to hear a few announcements and, well, maybe we'll even get a trailer or two out of it. Brad and Drew are on the scene, as well, as we understand there will be some playable games on-hand once the presentation is finished. So expect to hear from them later on.
 
  

is sony the only ones doing a press conference, or is MS and nintendo doing them also?

I'll go watch some minutes I guess, it's nearly 1am here after all.

YESH 

OMG that music...

Press conferences are my bag, baby.

err too bad i have to leave for school in like 5 mins.....
 
i hope playstation blog archives it, or gamespot.

does anyone know when this is supposed to start? "Begin shortly" could mean so many things!

4pm pacific is in 10 minutes. Also I'm putting the stream on mute.

Awzum! Now that i have ordered a PS3 i'l watch this.

I would love to see a liveblog of the guys watching this concurrently  
 
Edit: I dig the preshow music.  The "other guys" have a high bar ahead of them.

By the way, what's the deal with Ustream being used by everyone lately.

Well poo, now I want to stay up and watch it. Can't though, bummer.

Cool.

where does this music come from?

thanks

godsauce!

GUYS! Take your seats!

nice thanks

This song is by Metric, if anyone cares.

Who has the popcorn?

Please do the Valve stuff tomorrow. Me love you long time.

Yeah, the stream is playing preemptive pop music. Now you know it's a game conference.

This music really speaks to me....

Kickoff!

Starting now. 
PS. Check out this "GCD" conference. lol

Yeah, Jack Tretton. Favorite PR guy.

Good n' hard, the way everyone likes it.

gimme some jack tretton

Everybody watching this at work gimme a high-five! I've got an hour left on my laptop and no plug in sight! HOLLA!

Far too tired for this...plus my interenet decided to crap out now of all times...
 
Maybe if i was getting an emblem...oh wait thats something else .
 
"I heard da graphicz on it was crazy" wrong type of conference, wrong year, ack!

I bet if you could see the working drawings for how the camera calculates where the wand is, 'Arc' would totally make sense.  I mean, it's no 'Spacecream Cone' obviously, but it's still a pretty good name I think.

wellll here we go.

Man - I think it's great that they are doing this but the Playstation Fanboyism is just retarded...
Now on to the good stuff, give me some good news for the PS3!

Heavy Japanese accent, yes!

My Insanity Workout can wait!

Lets play a drinking game. Anytime someone says "Playstation" or "Sony" take a shot.
If anybody mentions crabs, we take 5.

for a minute I thought Iwata had jumped ship before the camera zoomed into the dude talking on stage.

The what??

FINAL FANTASY 15!
 
...top trumps

Playstation Move? What a terrible name.

So it's called playstation move®?

lol who just laughed like an asshole lol

Love the laugh at the "Move" announcement.