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Dead Island Reveal Trailer

Creepy computer people eating each other backwards in slow-motion.

Feb. 17 2011

Posted by: Jeff

In This Episode:

Dead Island

234 Comments

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alwaysbebombing

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Edited By alwaysbebombing
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McDunkin

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Goat simulator sent me.

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Clouise

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Edited By Clouise

Hey guys, hope you don't mind me rooting through your luggage and stealing all the batteries and shit you brought on holiday. Thanks!

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NathHaw

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Edited By NathHaw

@Gizmo said:

More than just a promotional game trailer, a genuine piece of art.

I go back and watch this trailer occasionally. Probably shouldn't when I'm a few beers in.

Here's IGN's edited version in forwards:

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TadThuggish

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Edited By TadThuggish

Remember that time people were still being fooled by cinematic trailers in twenty-fucking-eleven?

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Gizmo

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Edited By Gizmo

More than just a promotional game trailer, a genuine piece of art.

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Treppass

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Edited By Treppass

holy cow! best trailer ever? could be. this is damn good. so sad

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Hichael

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Edited By Hichael

This is an amazing fucking trailer.

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Pop

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Edited By Pop

Yep this is still a great trailer, I was thinking that there aren't a lot of like sad zombie movies, at least none that I've seen. It's really hard to make people feel an emotion without words.

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porr

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Edited By porr

its impossible to tell what the game is even about besides the zombies. how can you people say "this will be a great game I can't wait!" by seeing this trailer alone?

yadig?

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DAFTPUNK

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Edited By DAFTPUNK

what's with everyone complaining aw shit zombies, whats wrong with zombie. Very Very good trailer

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Agent47

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Edited By Agent47
@Pinworm45: Cliche?In movies yes....games?Name how many games have depict a little girl bloodied, battered,dead, bleeding, bruised, etc. ?Yeah not a lot.Mainly because when it sees the light of release FOX news will attack it like a fat kid at an all you can eat buffet.
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Teh_ROFFLES

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Edited By Teh_ROFFLES

This game is going to be amazing just because of the cut scenes.

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Lydian_Sel

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Edited By Lydian_Sel

The trailer looks really crisp but I'd still rather see an adequate representation of what the game actually is.
 
Terrible name by the way.

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spctre

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Edited By spctre

Definitely a substantial emotional response - I'd say in my case that trailer worked exactly as intended.

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PooffBallzZzZ

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Edited By PooffBallzZzZ

I love this trailer.  I had no knowledge or interest in the game until now.   
 
The trailer really accomplished it's purpose. Bravo!
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Ravenlight

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Edited By Ravenlight

I'm calling it right now. This is an actual gameplay trailer and the gimmick is you play it in reverse.

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Tober

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Edited By Tober

I cried :) Game HAS to be good! If not, then i'll simply buy it if this trailer is in it.

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Pinworm45

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Edited By Pinworm45
@MnemonicDevice said:
" @Pinworm45:   The people behind Dead Island are faced with marketing what the majority of the audience will initially see as Just Another Zombie Game. They have done a wonderfully attention-getting thing by not just playing the zombie story backwards, but also by building it around a child -- a character type we're traditionally taught by Hollywood will survive through anything (just like the family dog).   "
Is this a joke? I honestly can't think of a zombie or even horror themed piece of media made in the past 10 years that didn't exploit a 'young innocent little girl'. And certainly not by having them survive. 
 
The Walking Dead for example starts with just that cliche. And it is a cliche. 
 
Dogs are much the same. In fact at this point if I saw a movie and it had a little girl and/or dog and it survived the movie, I'd honestly be surprised. 
 
But to address your first point.. instead of seeing just another zombie game, we see.. just another zombie game.. backwards. oh boy.
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Glak

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Edited By Glak
@Irishjohn: It's less cool if you put it in context lol 
Basically there's a game design course in my high school, so my teacher was like hey guys, I saw this cool trailer today, here it is 
It's a pretty  chill class, and fit into the discussion we were having on story and atmosphere
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lowestformofwit

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Edited By lowestformofwit

looking awesome.  can't wait to see more of this.

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capt_ventris

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Edited By capt_ventris
@Rewcastle:  
Nah.  The 'family' aren't playable characters.  However  they do turn up in the game in a side story. 
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rewcastle

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Edited By rewcastle

Fucking brilliant trailer - however, biggest spoiler of the century?
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tricky69

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Edited By tricky69

...holy shit...I even had tears in my eyes at the end...the game better live up to the trailer.  Wow. 
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alexfase

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Edited By alexfase

Wow...

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nunami

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Edited By nunami

that's pretty f'ed up

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SkinnyBlue

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Edited By SkinnyBlue

Wow I feel really....depressed after watching this trailer. It was well done....but damn.

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baggykins

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Edited By baggykins

cool trailer and I guess I could go for more zombies? I guess?

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Xaviersx

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Edited By Xaviersx

The cg is pretty good.  The trailer certainly had me emotionally.  I got a coworker to look at it too.  He didn't seem as awe struck, but he's more of a horror guy than I.  It did make us discuss the future of gaming though, and with the increasing realism in games . . . how soon before politicians find their way back into trying to legislate them when the higher and higher realism . . in the two or three console/pc generations of graphics become so good, it'll be "too" immersive, too mentally and physically engaging that someone can't separate reality from 'holodeck'.  Somebody will be telling us think of the children as they treat the adults as such . . .

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AxleBro

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Edited By AxleBro

yeaaaa if little kids dying and shit is what this game is about you can count me out. sorry that's a little much for me.

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rndmtask

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Edited By rndmtask

I get a LOST with zombies vibe with this trailer. It's well done, no doubt, probably the best trailer for a video game to date. But, yeah, more zombies. Ugh.

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myghart

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Edited By myghart
@OREOphosphate:  You mean all six episodes? Jokes aside, I thought the first episode was awesome.
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mrcellophane

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Edited By mrcellophane
@Ghost407 said:
" Kind of surprising the emotional response this trailer has produced! "
This.
Damn, I felt more emotionally engaged in this trailer than I've had in any other. Ever.
At first I was thinking of making a "Hey, zombies mutilating children! Insta-buy!" comment, but as the trailer went on it... did something.
 
This is how trailers should be made. Game industry, take note!
 
Also reminded me a lot of that Coldplay music video.
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nxau

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Edited By nxau

Wow. Just.. wow.

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Orestes

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Edited By Orestes

oh.. i liked the emotions in this trailer !

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TadThuggish

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Edited By TadThuggish

Amazing trailer.  Game is irrelevant.  Be excited when (and if) you have a reason to be excited.

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High_Nunez

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Edited By High_Nunez

It's a good trailer, but people are starting to kill my goodwill towards it with all the hyperbole. I get irked once people start throwing the "B" word at it. Exaggerated praise aside, I like me some good zambie games regardless of whether it's in vogue or not. 

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Chokobo

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Edited By Chokobo

Probably the best and most emotional video game trailer I've ever seen.
 
Truly phenomenal.

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mewarmo990

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Edited By mewarmo990

Trailer was awesome. But I'm curious about the actual gameplay... please no more Left 4 Dead, thanks.

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HairyToeKnuckles

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Edited By HairyToeKnuckles

The music and the family dynamic made it more emotional than I am used to seeing in a zombie game. Seems these guys may be able to hit some emotions with this one if they do it right; which would be interesting for the genre.

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Redharlow

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Edited By Redharlow

Everyone can call it however they like but I dig it.

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NowSayPillow

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Edited By NowSayPillow

Amazing trailer.

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Khalen

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Edited By Khalen

Nice trailer :)

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fillmoejoe

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Edited By fillmoejoe

Cool trailer but will the actual gameplay translate into a "compelling game for fans of the genre"?

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gbrading

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Edited By gbrading

Is this the creepiest trailer I've ever watched? Possibly. What a trailer. Easily up there with the Mass Effect 3 reveal.
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Shadoestar

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Edited By Shadoestar

Regardless of how the game turns out, at least we'll have this memorable trailer.
 
I watched a reversed version of the trailer on YouTube. It was kinda like that easter egg on the Memento DVD that lets you watch the movie in chronological order. It's kinda neat to see once but it doesn't have the same impact.

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KillEm_Dafoe

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Edited By KillEm_Dafoe

I know it's been said a million times already, but it bears repeating because it's fucking true: this trailer is absolutely amazing. I've been following what little info there's been on the game since it was announced, so I'm beyond happy to see that it's finally going to get released. 
 
And zombies are still fucking awesome.

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Taxi

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Edited By Taxi

Something in this trailer has been done before, at least once. It's made to evoke an emotional reaction from the watcher. This means it's pretentious, because nothing should be created to create a reaction. Emotional reactions to entertainment should be accidental at best, If it's accidental we won't feel like a tool of the creators of said entertainment.
 
Only problem is, saying this trailer is pretentious also makes you a tool. So on the internet you can't really share an opinion about anything without being called out on it, forming your own opinions is dangerous because someone will undoubtedly tell you that "You didn't form them on your own! They were planted in your head!", trying their hardest to undermine anything you may think about a subject. and those people are in the same boat as you.
 
It's gotta suck when your job is spending years making a product for people like this, ergo people in general.

Everything is terrible and great at the same time, so is this trailer.
I guess the only thing I can say about this film is that models,textures,lighting and animation are of good quality, and that the trailer does it's job well of conveying it's message of horror and sorrow (anyone not seeing that is wilfully ignoring it), and I base this opinion on having studied both film and CGI.
 
TL;DR: Liking/hating this film is great/bad/dumb/genius, I thought it was good for what it was.

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Levio

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Edited By Levio

That trailer was pretty well designed... if only it weren't about zombies -.- 
 
According to the wiki, there have been 419 video games featuring zombies.