Some people might want to import and Xbox One if your country is not in the launch list. Albert Penello recently went on Neo Gaf to explain somethings.
It's totally different.
First - all games are WW signed. Not all 360 games are.
Second - The console will work everywhere (keeping in mind Power Supplies)
Third - You can use one of the 13 digital marketplaces corresponding to our launch markets, assuming you have a valid payment instrument for those countries. Lots of people in Europe specifically travel, move, and visit family.
Now, of course, if you were using Pre-Paid cards... :)
You will still find that music and video content can be geo-restricted based on licensing. (e.g. Netflix works only in supported countries)
Also there was a leak document going into various scenarios for importers.