Well i was curious to see if there were anything up on Marketplace for Alan Wake, and i saw a theme for it. The name is 
 

I am not even gonna look o_o  
 
But thanks for telling me to steer clear of the marketplace tab for Alan Wake just incase it is a spoiler.

I believe it's a fictional band in the game where there do some songs that are heard in the game.  It's not a spoiler IMO.  You can listen to the songs in YouTube.

just a name of a fictional band in the game. you don't have to worry about that ruining your experience :)

Just a fictional band in the game.

hummm weird though... considering that its name is in a theme with no direct relationship to them. Thanks for clarifying guys!

Having finished the game now I can confirm, it's not a spoiler at all. Not in the very least. Phew! :D After having Bioshock's twist ruined for me literally 5 mins before I started playing it on release day, was not eager for that to happen again :P

How is that a spoiler?

" Having finished the game now I can confirm, it's not a spoiler at all. Not in the very least. Phew! :D After having Bioshock's twist ruined for me literally 5 mins before I started playing it on release day, was not eager for that to happen again :P "

" How is that a spoiler? "

I didn't think that was spoiler-ish and I'm glad it isn't.  
 
However, I've never really understood spoilers.  Maybe I'm in the minority but telling me big plot twists or important details (for instance the murderer in a mystery crime drama) doesn't bother me.  I enjoy the experience of learning these things, experiencing the story as the movie/book/game/show/whatever intends me to experience it.  You can tell me that the main character gets shot and dies at the end of something.  Big deal.  Doesn't mean anything to me.  I don't have anything invested in that character.  While watching/reading/playing that story I stay in the moment, I don't worry about the fact that I know that dude is going to die.   
 
Hell I'll even forget sometimes.  Take Carlito's Way for instance.  It starts with Al Pacino being shot down but I basically forget that as I am watching the movie until that scene comes back around.  At the start I don't care.  Oh, Al Pacino has been shot.  Whatever.  By the time we get back to that scene I care about Carlito and now it has meaning. 
 
In short, I am able to block out all my knowledge of the story and just let the story unfold around me.  I'm in fact often drawn to things because of these 'spoilers'.  Someone will say "man I don't want to spoil it but it's awesome" and I'll tell them that telling me the awesome thing will only make me more interested in that thing, not less.   People seem to think I'm crazy for that.