@curseofthewise: That argument doesn't get you as far as you'd like. It's not the end user, nor even the creatives, that determined the internet needs to be a shitty ad-infested place. And I don't accept the implication that it's ethically/morally required for anyone who wants to use the internet to stare at ads every second they're on it and just accept things as is. I'm sure the platforms and advertising corporations would love that, though.
Edit: And as far as I can tell, no one in this thread at least is complaining about Premium content.
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