Caveat Emptor.

It's a no win situation with the DLC. Would you rather they wait a month and then release it? If they did that then people would just accuse them of holding out on content that should have been on the disc. DLC has killed the traditional expansion pack so there's not much you can do other than buy it if you like the game enough to buy it, or keep your money and don't buy it. Vote with your wallet that's all it comes down to.
 
Edit: Do keep in mind that Dragon Age was repeatedly delayed and that has a lot to do with why there is so much DLC available for it at launch. I do see your point, but like I said there isn't much you can do beyond voting with your wallet.

When your in such a luxurious hobby... you are bound to get screwed.

So don't buy it.

I thought GWJ did a good commentary on it. Its like, would this be better if they waited a month so you could pretend it wasn't finished on launch day? I would wager at least half of Fallout's DLC was finished on launch day, that's why they could space the DLC so closely together. It seems like you're mad that they're breaking the illusion you had when most DLC is already complete on launch day. What's more, this game is supposed to be pretty long as-is. Im not being an apologist, but if you think they'll read your feedback and go "okay we'll just include this stuff in the game next time" you're fooling yourself. At best, they'll just wait a month or two so people on the internet don't bitch as much.

" When your in such a luxurious hobby... you are bound to get screwed. "

Game was pushed back, so they released DLC on time as it would have been. That's how.

" So don't buy it. "

I also believe this business is also flawed.  If I play through this 3 times and they release another quest, I can't see myself starting another character for another armor set and some uber items.  I can however see myself paying 15 - 20 bucks for a new continent or a influx of new NPCs.

" @Andorski: Luxurious hobby?  I don't think you understand what a hobby is.  I also don't think you have many if you think video gaming is a "luxurious" hobby. "

Dude, play all 6 story lines, by then maybe DLC will have cheapened.

\
 
Plus it's what you're saying is like If someone sells you shoes, but then stops you before the register and makes you buy new improved shoe laces that cost 10 bucks while the shoes cost 30, is not a hustle.  You dont have to buy the shoelaces but they try to temp you.  That's a hustle. "

" @Andorski: Spoken like a man who doesn't go fishing every weekend.  Hobbies come in many shapes and sizes, however video gaming is very cost effective unless you buy a very large number of games.  I'm not made of money myself so I have to pick and choose, Dragon Age over Borderlands for example.  I do however have a gaming PC, a PS3, and an Xbox 360 purchased over several years.  I could make some kind of cost analysis over time I suppose but I know that if I were to go fishing every weekend I'd be spending quite a bit more money over a year. "

For me, so far I have paid £25 for a 100hour game, compared to the 5hour campaign for £45 in another popular game at the moment I would say thats a pretty good deal.  I will gladly give them more money for extra content.
 
As people have said, the game was delayed and the game went Gold months ago. What are the programers to do meanwhile? twiddle their thumbs? no, they work on DLC, why not when they still have the voice actors hanging around?
 
This DLC was just something they could work on for some extra money while they waited for the game to come out, I hope the DLC will be bigger in future but time will tell.

It's not a hustle because they're being very honest about what you're getting. 
 
Saying "here's our DLC, it's $7 and here's what you get", as long as they're being honest with that, and they have been, it's definitely not a "hustle". 
 
Just because YOU don't think something is worth the money, does not make it a hustle. 

1 of the DLCs is free if you bought the game new.

Just think of it as a very high end quality game that cost 70 bucks to buy. And the DLC thats coming soon as the actual DLC

If 50 Cent ain't in it, den it ain't no hustle, dawg. You dig?
 
@Vorbis said:

" For me, so far I have paid £25 for a 100hour game, compared to the 5hour campaign for £45 in another popular game at the moment

For god's sake, its $7 dollars.  The quest it gives you is fucking awesome.  It's worth it regardless of when it was made or released.

It's not like the game isn't a full package. Dragon Age is 50 hours long, if you don't want the DLC don't buy it.