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Fernando Martinez is a libertine in Grand Theft Auto III, Grand Theft Auto: Vice City, Grand Theft Auto: San Andreas and Grand Theft Auto: Vice City Stories. In Grand Theft Auto III, he creates a program called Fernando’s New Beginnings where husbands are found suitable mistresses, but the program is revealed to be a prostitution business by radio DJ Lazlow. In Grand Theft Auto: Vice City, he is the DJ for radio station Emotion 98.3. A radio station which plays power ballads and Fernando uses to teach people to fall in love and to be sexually unbridled. On the radio, he is an exaggerated stereotype of a Latin lover.
Martinez believes he has a gift with the ladies and as a match-maker. It contrasts with his first appearance in Grand Theft Auto III, where he is exposed as a Caucasian man from upstate New York during a radio interview in Chatterbox FM. Fernando claims he was forced out of Vice City when he reappears in Grand Theft Auto: San Andreas as a caller to and then impromptu host for the Lonely Hearts Show program on West Coast Talk Radio. 

Fernando reappears as a DJ on the Episodes From Liberty City exclusive radio station Vice City FM.

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