Since the start of this new generation of consoles, I’ve seen so much dialogue among enthusiasts on various gaming forums and within the game journalist/news space. There was an uproar with publishers increasing the price of games by $10 for PS5/XSX games, as well as Sony’s own first party games increasing the price of their games to $69.99 USD.
With Returnal coming out next week, people are discussing the price of games once more. It’s not just Returnal, but the value of a video game has consistently been a hot topic. It’s been this way for a few years now, but we haven’t seen game prices increase for ~15 years, until last year with the new consoles. The increase of prices and expense has also resulted in people pushing for reducing the barrier to entry to play games, it’s why services like Xbox Game Pass have also dominated the discussion considering the quantity of games you get for a low price of admission.
Given all the discussions going on about video game prices, it made me think about myself and my purchasing habits. Prior to reading opinions online about whether or not Returnal is “worth it” for $69.99 USD, I had already decided I was 95% certain I’d pick it up on day one, barring any performance/bugs. I like Housemarque titles like Resogun and Nex Machina, and this is the first time we’ve seen a bullet hell shooter with rogue like elements with an AAA budget. I had never wondered if it would be “worth” $69.99 USD (I’m in Canada, so it’s actually $89.99 CAD), because in my mind it was already something I decided I’d wanted.
I’m personally not price sensitive when it comes to games, so I have no issue paying full price for them if they look good and up my alley. I know I’m also coming from a place where I can easily buy a $89.99 game and not really bat an eye — things were much different when I was a student in University.
The thing I find most interesting is that if you think about it, we contradict our own value propositions within our own lives constantly, so I find the price sensitivity in gaming a bit odd. The quote from the Games Industry Biz article I linked above summarizes what I think pretty well.
We can all think of contradictions in our own lives where our perception of value is inconsistent, sometimes even within the same area. For me, £10 for a mobile game is ridiculous, but £50 for a Switch title is reasonable. I happily drop £15 a week going to the cinema, but I had to think twice about renewing Disney+ after its recent price increase.
My personal purchasing habits with games have changed over the last few months. I continually fall into a trap where I get have a fear of missing out when it comes to video game sales on the PlayStation Store and eShop. What happens is I end up buying games I’m interested in on sale, then tell myself “yeah, I’ll get to it at some point”. Instead of doing that, I’ve started to buy what I actually want to play in the moment and just play through the games I already have, ultimately just disregard sales in general. Not only is this better from a time commitment perspective for me, but it also is cheaper to do that then continually buying games I won’t play on sale. I’m also someone who does not care to have a persistent subscription to something like Game Pass and in practice I did not use the service as much as I thought I would have — so spending $230 CAD/year was more of a waste.
I know I also speak from a place where I’m more privileged in that I don’t really have to worry about spending $89.99 outright on a new game, whereas if I was still in university, something like Xbox Game Pass would have been really ideal for me.
Any thoughts? Curious to see what everyone else thinks about this topic!
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