I've played them both, and I'd say Horizon... but I'm fully aware that both received 5 star reviews from Giantbomb for striking two very different chords with the crew.
Like others have said, a lot of this depends on personal perspectives, genre tastes, nostalgia levels, and so on.
I still very much like the Ubisoft school of open world game design, which both games crib from heavily. Towers to climb to reveal points of interest on the map, an upgrade system that relies on finding stuff in the environment, side quests whose tones don't always mesh with the main narrative, etc.. It works for me, especially since Ubisoft has done a lot of work refining the system and working out the kinks over their endless iterations of Assassin's Creed and Far Cry.
At the risk of sounding uncharitable, Horizon: Zero Dawn basically copies-and-pastes the modern Ubisoft formula into a 3rd person action game with robot dinosaurs... and it works. It works wonderfully, assuming you're not burned out on the whole subgenre. :-P The skill-trees offer a lot of meaningful, fun upgrades. The towers are droll brontosaurus robots that are amusing to climb. The light survival mechanics from modern survival games (and Far Cry: Primal) are here, only streamlined and usable during combat (which leads to some tense slow-time moments of building more arrows as a monster charges, hoping you finish before it impales you). The side quests are diverse enough to not wear out their welcome. The game is breathtaking to look at, has sprawling vistas aided by an incredibly robust viewing distance, and rocks a solid 30 fps (60 fps on a PS4 pro at 1080p). It also has predominantly well-done voice acting, a complex (but eventually somewhat repetitive) combat system, compelling world building, and that general "polish" you'd expect from a AAA flagpole title. Being an Ubisoft game aficionado, I loved it.
Meanwhile, I kind of bounced off Zelda: Breath of the Wild. In full disclosure, I own all the other major 3D Zelda releases (Ocarina of Time, Majora's Mask, that boat one, Twilight Princess, and Skyward Sword)... and I've never made it more than few hours in before losing all interest. The story they retell in every game just doesn't really do anything for me (Ganondorf has done something something with the princess and must be stopped by the blank slate protagonist Link), and a game's story is usually what I'm there for. The only Zelda game that has ever kept me going to the end was Darksiders, mainly because of the *gasp* story. Point being, my nostalgia factor for the franchise is relatively non-existent.
In addition, my affection for the convenience of life tweaks and refined systems of modern Ubisoft open world games proved unfortunate... because it didn't at all mesh with the more obtuse, Dark Souls route that Zelda: Breath of the Wild chose. You climb tedious towers to have... nothing revealed. Instead, you have to pull out Link's ye-olde "Precursor WiiU Controller / Switch" and use it as a telescope to mark points of interest that you then have to manually classify with different stamps to denote activity type. It's like the "tower climbing" from Mad Max, but with more tedium. There is a cooking mechanic that lends a light bit of survival gameplay to the occasion, but there is no cookbook and the whole process is hamfisted and clunky. Go into inventory, equip food to hands, interact with cooking apparatus, hope you remembered the right way to make fire resist food. Compared to cooking in other games like Elder Scrolls Online, this is rubbish.
The combat is very simplistic, but it uses a lite version of the Dark Souls dodge mechanic (and player character frailty) to keep things interesting. It works and I rather enjoyed it. What I found to neither work nor be enjoyable was the terrible weapon degradation. A new sword will last you eight to twelve swings until it literally fragments to nothing. Then you have to enter a weapon select menu that PAUSES the game and breaks the flow of combat as you select a new weapon... that will probably break in 8 to 12 swings too. It's tedious, as is inventory management. Find a new weapon you like in a chest but have no room in your bag? Better exit the chest menu, enter your inventory, select a weapon, drop it, and then click the chest again to pick it up. Why not just let me destroy a weapon to pick up the new one, or switch the weapon in the chest out with one in my inventory I don't want? *shrug*
On a different note, climbing in Zelda: Breath of the Wild is brilliant... except for the stamina and rain, which both conspired to make me loathe it. In Horizon, you can only climb pre-determined points often highlighted by yellow paint or conspicuous debris, which sucks when a robot is trying to eat you and you can't reach the high-ground because the game developers didn't manually place some grapple points on the adjacent boulder. In Zelda, you can climb whatever you want whenever you want, so long as your asthmatic elf doesn't have an attack ten feet up the slope. You start with so little stamina that running, climbing, and swimming are absolute chores. Eventually you can buff it up via shrine upgrades until it's less of a pain in the butt, but what a miserable first impression. Oh, and rain makes surfaces too slick to climb, so have fun waiting for it to stop while you read a book. Ugh.
Of course, you could treat the rain as an opportunity to do something else in the big open world... that becomes a polygonal mess a few dozen feet in front of you because of a horrendous draw distance. An Ubisoft open world game is often about surveying battlefields and choosing the right strategy to tackle the foes arrayed before you, and you can't do that if you can't see the foes until they magically pop into view when you're twenty feet away from them. It's disheartening and visually unappealing, and yet the framerate is still rubbish despite the obvious graphical compromises. Zelda: Breath of the Wild is a technical mess with frequent dips into the low teens. Their patching has fixed some of the framerate issues, but definitely not all.
Nor have the patches fixed repetitive open world content that consists of four short mediocre dungeons, 127 rinse-and-repeat shrines that recycle the same aesthetic over and over, 900 kokron seed collectibles, and a handful of insipid side quests I never could make myself care much about.
All of this added up to a game I just did not enjoy. I'd turn it on, pick a direction to "adventure" in, and gasp my little elf butt in fits and starts towards polygonal, muddled "splendor" as the framerate ducked and weaved like Mayweather at a boxing match. I'd fight some random monsters, experiencing multiple pause states as I changed to new weapons, grumble about the framerate making some dodging and hit timing pretty sketchy, and then find a blue shrine that would contain a simplistic puzzle. The reward for completing it? A new fast travel location, 1/4th of a new heart or stamina meter upgrade, and maybe a weapon that would break 8 to 12 swings later. Then I'd think about Skyrim, look at my screen, and quit to go play Skyrim.
But that's me. The game is still a 5 out of 5 for Nintendo aficionados. It's the first open world Zelda game, and for a first time it gets a lot of things right. It successfully worked a Shadow of Colossus climbing system into an Ubisoft style open world, which is an impressive feat. It runs a huge open world on the WiiU, which is also a gargantuan feat. For people able to look past the graphical and technical problems and capable of tolerating, if not embracing, its gameplay quirks... Zelda: Breath of the Wild is indeed a breath of fresh air. For me... I'll take a side of expertly made, slightly stale chips with robot dinosaur seasoning.
Edit addition: as an aside, my girlfriend watched me play an hour of Horizon: Zero Dawn (which she liked, though the excessive crouching in grass and whistling that I employed to build numerous robot corpse piles began to wear thin on her patience) before I booted up Zelda: Breath of the Wild for the first time. When I left the "cryo chamber" and walked through the first patch of grass nearby, the framerate dropped to the low teens and she thought the game was crashing. When I told her it wasn't and this was purportedly normal performance, she sighed and asked that if that was the case, "why wasn't the environment loading properly in the distance?" I informed her that it WAS and she scoffed and left to go peruse Facebook. It was a great first moment that probably colored my whole perception of the game. Heh.
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