The problem is that no matter who you are, what the game is and what score you give it, a reviewer will always be criticized and shot down about a score for a game. I've seen people on the site I work for get death threats for christ sakes. Why? He gave Resistance 2 a bad score, because he genuinely hated that game.
Hell, my God of War 3 review got hate because it wasn't a 5 star review. Mostly on N4G mind, but still. It doesn't matter that I was praising the game, people just look at the scores and judge from that. If they're a fan, anything less than perfect is a terrible review.
It's best just to go with the reviewers your opinion mimics, or who you at least find interesting to read. If a game intrigues you enough that even a bad or average review still makes you think you'll want to play it, then go buy it. If a review turns you off a game, don't.
No matter how much Dead Island I see, and how much fun people have playing it, I never plan on buying it. It looks dull and tedious to me. Sure messing around in Co Op with friends looks like a fantastic laugh and the reviews all round weren't exactly bad, that doesn't mean I, personally, will definitely enjoy it.
Sure, I don't like Jim Sterling's reviews, I don't agree with his opinions on most things, but really him complaining about him getting this attention is pretty unprofessional. So people didn't like his review? Big deal. Move on. There's no need to go all out and respond to this crap. It'll happen no matter what, especially more so on big titles.
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