Now that the game is out for all to see and experience I don't understand why they were so cagey and mysterious throughout development. They tried to foster a Souls' level of intrigue by being so vague and implicating all this hidden great meaning to things you would find in the game and what you would be able to do and now it's biting them in the ass.
They would've been much better served getting out in front of this long ago and not letting people build up wild expectations because they wouldn't elaborate on basic mechanics of how their game worked. It may have served them well in the short term sales wise but I imagine they've burned a lot of good will with their fans. I'll be interested to see if they can earn their trust back going forward.
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