It's kind of hard to comprehend how big Tencent really is. Last year, they were worth over $10 billion, and usurped WELLS FARGO as the 9th biggest company in THE WORLD.
I'd say that in addition to Minecraft and "games as a service", mobile games and microtransactions(loot boxes and such) have been such a monstrous and continuing success that I don't see that sort of practice slowing down any time soon. It's been so big that it's bleeding into everything.
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