" @Syczy: Saints row 2 has ingame advertising on billboards that updates in real time, so you could load up the game and have an advertisement for a new movie such as The Crazies, you could then come back later and it would be for a Sony Erricson phone. "
really, that seems like an interesting way to not burn people out with the ads in games, just gives a bit more diversity when trying to purvey a message
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