This is just one of the consequences of having a singular(sorta' =/), cross fiction universe. Some things just break down when you think about them too hard lol.
IMO there are two answers to this question, fictional and practical(read: boring)
My FICTIONAL answer would be that superman is NOT the ideal candidate for these "chosen one" powers and wouldn't be chosen.
As for your two examples:
Hal Jordan:
A green lantern ring chooses it barer based on their willpower, not their kindness, empathy, or dedication to truth, justice and the american way. Haj Jordan has more willpower than Supes so the ring chooses him
Capt Marvel:
Superman as a candidate for SHAZAM's powers fits a bit better, kindness, empathy, justice, etc. But there is also a supernatural element involved here, and everyone knows superman is weak to magic.
lol, seriously though, this can be hand waived by some mystical "Fate" BS. Superman simply isn't the "Right" person, for whatever reason. maybe there would come a time when Billy Batson is more "Gooder" than superman? Being a child at heart (literally) means he see's the world in more of a black and white sort of way. Good Guys and Bad Guys. Something is ALWAYS right or ALWAYS wrong. where as superman, would have a more conflicted view of the world.
The Practical answer of course is that these characters have origins outside of the interconnected DC universe. most of them started in their own books or appeared in one other hero's book as a side character. when they were created there wasn't the potential problem of them ever running into eachother. or even existing on the same planet. Most of the time in what i read(at least what i think is good) most characters exist in their own little worlds anyway, metaphorically speaking, unless the writers deem otherwise of course.
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