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Free-To-Play Company of Heroes Unveiled

Homeworld fans are not amused.

THQ and Relic announced today that the next installment of the much-loved RTS, Company of Heroes, will be a free-to-play online game. Company of Heroes Online, according to the developers, will feature many of the same mechanics as the previous game--scouting the map for strategic points, building squads, destroying buildings, and calling in battle-changing bombing runs and artillery barrages--only this time, instead of buying the game in a dumb ol' box, you'll download the game for free and support it with  microtransactions (or, at least, that's what THQ and Relic hope you'll do). The game is currently in open beta in Korea, but that will extend to China and the US later this year.
 
The most drastic departure from the retail Company of Heroes is that now, when a match is over, your upgrades are coming with you. Company of Heroes Online will let you choose a commander path that will allow your army to specialize in various roles on the battlefield. There will be six of these different paths available, each with a unique set of units, upgrades, and commander abilities. As you play online, you'll earn "improvement points" that can be spent on a wide selection of upgrades that can improve a unit's statistics, provide them with new abilities, and unlock more powerful soldiers and equipment.  
 
 A look at one of the game's upgrade paths.
 A look at one of the game's upgrade paths.
As you might have guessed, that persistent leveling system will be supplemented with a paid unlock system. While Relic hasn't revealed all of the specifics of the transaction system, the company says that you'll be able to purchase various infantry, vehicles, unit bonuses, and commander powers. The most substantial of the proposed paid unlocks are hero units. Just like in Warcraft III, these powered up soldiers are tougher and faster than the other troops in your army, and come into battle with an additional set of unique combat abilities. 
 
Now before you start shouting at your computer screen, "But wait a minute! You have to pay to have access powerful hero units? That's the craziest thing I've ever heard! The only way I'll be able to stay competitive is to buy these unlocks! What is the point of playing that game for free? I'm going to toss my Company of Heroes disc out the window! And the Dawn of War/Homeworld discs are next!", don't worry. All of the paid upgrades can still be earned just by leveling and ranking up in the game. You're only allowed a finite number of paid unlocks in a multiplayer match, so players who fork out the cash aren't necessarily able to take every upgrade and lay low-level opponents to waste. Finally, Relic says that the game's matchmaking system will help to keep players away from games against players who have an unlock advantage.   
 
 The game still looks pretty good. That's a plus.
 The game still looks pretty good. That's a plus.
 
So, you'll still get those upgrades and hero units. You'll just get them... later. Or you could get them now! And it would make your battles so much easier. And you got the game for free, right? An unlock is only a few dollars. It's so cheap! You're still getting so much value from the game! You need to stay competitive, right? Go ahead... buy a hero. You're worth it.
  
And that, folks, is how free-to-play games happen.
 
Here's the debut trailer that accompanied the announcement:
   
 
And some screenshots of the game in action:  
 
 
What do you guys think? Company of Heroes Online sounds like it's borrowing the most interesting aspects of Command & Conquer 4 (its persistent online army). The game looks very similar to the 2006 release, but the changes to the multiplayer structure seem more substantial than what you might find in a re-release. The unlock system sounds like a good way to make multiplayer matches more meaningful as well. And it's free, and comes with the entire Company of Heroes single player campaign. That's pretty good too.

64 Comments

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ZeroCast

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Edited By ZeroCast

Considering the quality of the previous games I am totally willing to pay money for this. 
 
This is awesome news.

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Mariorules85

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Edited By Mariorules85

The free to play model has been popular with a lot of devs lately. It's not surprising that Company of Heroes would get the F2P treatment. Who here doesn't like this? I don't think this is bad at all.

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meteora

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Edited By meteora

Hmm, sounds cool. I mean, its free, so it can't be all that bad. We might bitch about the microtransition thing, but hey its free.

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Kefkaesque

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Edited By Kefkaesque

I like the business model.
 
If the game is good, I'll play it enough so that I'll get the bonuses by playing the game.

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Milkman

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Edited By Milkman

Awesome stuff. At the time, Company of Heroes was one of the best RTS games I've ever played, though I don't know how well it holds up now. Nonetheless, you can't argue with free.

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Marz

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Edited By Marz

sounds good.  If it does have micro transactions then lets hope it's not game balance breaking.

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TheChaos

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Edited By TheChaos

I dunno about this.

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Vod_Crack

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Edited By Vod_Crack

This RTS single-handedly makes all other RTS games look terrible in comparison.

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raiz265

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Edited By raiz265

i have coh and all addons... so whatever 
 
microtransactions, pah :E

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stephengotlost

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Edited By stephengotlost

great way to get back into it
not to mention, it's free!!!

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Edited By DudeFromJersey

EPIC!!!

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Colin

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Edited By Colin

Fuck yes I love COH
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Venatio

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Edited By Venatio

Awesome

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Edited By mattbodega
THQ and Relic announced today that the next installment of the much-loved RTS, Company of Heroes, will be a free-to-play online game. Company of Heroes Online, according to the developers, will feature many of the same mechanics as the previous game--scouting the map for strategic points, building squads, destroying buildings, and calling in battle-changing bombing runs and artillery barrages--only this time, instead of buying the game in a dumb ol' box, you'll download the game for free and support it with  microtransactions (or, at least, that's what THQ and Relic hope you'll do). The game is currently in open beta in Korea, but that will extend to China and the US later this year.
 
The most drastic departure from the retail Company of Heroes is that now, when a match is over, your upgrades are coming with you. Company of Heroes Online will let you choose a commander path that will allow your army to specialize in various roles on the battlefield. There will be six of these different paths available, each with a unique set of units, upgrades, and commander abilities. As you play online, you'll earn "improvement points" that can be spent on a wide selection of upgrades that can improve a unit's statistics, provide them with new abilities, and unlock more powerful soldiers and equipment.  
 
 A look at one of the game's upgrade paths.
 A look at one of the game's upgrade paths.
As you might have guessed, that persistent leveling system will be supplemented with a paid unlock system. While Relic hasn't revealed all of the specifics of the transaction system, the company says that you'll be able to purchase various infantry, vehicles, unit bonuses, and commander powers. The most substantial of the proposed paid unlocks are hero units. Just like in Warcraft III, these powered up soldiers are tougher and faster than the other troops in your army, and come into battle with an additional set of unique combat abilities. 
 
Now before you start shouting at your computer screen, "But wait a minute! You have to pay to have access powerful hero units? That's the craziest thing I've ever heard! The only way I'll be able to stay competitive is to buy these unlocks! What is the point of playing that game for free? I'm going to toss my Company of Heroes disc out the window! And the Dawn of War/Homeworld discs are next!", don't worry. All of the paid upgrades can still be earned just by leveling and ranking up in the game. You're only allowed a finite number of paid unlocks in a multiplayer match, so players who fork out the cash aren't necessarily able to take every upgrade and lay low-level opponents to waste. Finally, Relic says that the game's matchmaking system will help to keep players away from games against players who have an unlock advantage.   
 
 The game still looks pretty good. That's a plus.
 The game still looks pretty good. That's a plus.
 
So, you'll still get those upgrades and hero units. You'll just get them... later. Or you could get them now! And it would make your battles so much easier. And you got the game for free, right? An unlock is only a few dollars. It's so cheap! You're still getting so much value from the game! You need to stay competitive, right? Go ahead... buy a hero. You're worth it.
  
And that, folks, is how free-to-play games happen.
 
Here's the debut trailer that accompanied the announcement:
   
 
And some screenshots of the game in action:  
 
 
What do you guys think? Company of Heroes Online sounds like it's borrowing the most interesting aspects of Command & Conquer 4 (its persistent online army). The game looks very similar to the 2006 release, but the changes to the multiplayer structure seem more substantial than what you might find in a re-release. The unlock system sounds like a good way to make multiplayer matches more meaningful as well. And it's free, and comes with the entire Company of Heroes single player campaign. That's pretty good too.