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From Dust, DRM and Why Ubisoft Can Only Blame Itself

Players are furious with the publisher over its handling of From Dust on PC. They should be.

Those three dots are Ubisoft's forum moderators. That wave is made up of Reddit commenters.
Those three dots are Ubisoft's forum moderators. That wave is made up of Reddit commenters.

What the hell, Ubisoft? Just a few weeks ago, everything seemed so simple.

"Ubisoft lied to us. The DRM requires you to have a constant internet connection, when they explicitly said this would not be the case."

"The DRM on this ass nugget is hilarious. I suggest you all get the fucker taken off. Stop slaughtering this game Ubisoft."

These are just a few comments pulled off From Dust's Facebook page, as fans take Ubisoft to task.

Ubisoft's DRM policies for PC games are handled on a case-by-case basis. The rationale behind each decision is sometimes difficult to figure out, but at the end of the day, it's Ubisoft's right to swing one way or the other, just as it's the right of PC customers to complain about the policies Ubisoft enacts. And complain they have.

Up until today, we were under the impression From Dust wasn't supposed to have DRM. Just a few weeks back--my email from Ubisoft is dated July 28--the company said From Dust would be an exception to the always-on Ubisoft DRM rule.

"I can confirm that From Dust will not require online connection to play the single player campaign and challenges," said company spokesperson Alex Monney.

Hackers were able to take down Ubisoft's login servers, a move done out of DRM protest.
Hackers were able to take down Ubisoft's login servers, a move done out of DRM protest.

This would be different than Ubisoft's handling of another upcoming Ubisoft product coming out on the PC, Driver: San Francisco, which would require an Internet connection to boot up and a constant connection to keep playing. Vocal concerns over this type of DRM, principle aside, stem from an incident where hackers brought Ubisoft's authentication servers down, stopping some users from playing Assassin's Creed II. This DRM was then stripped in favor of an online login. After that, no online connection was required. This altered DRM found its way into newer PC releases like Assassin's Creed: Brotherhood.

Still, Ubisoft hadn't settled on a consistent policy. Maybe it considered From Dust special; a new game from Out of this World developer Eric Chahi isn't something players would be as likely to torrent. Ubisoft has consistently cited piracy and DRM's effectiveness as the driver behind its DRM policies.

"[We have seen] a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success," said an unnamed spokesperson to PC Gamer last month.

On one torrent search engine site alone, there are nearly 2,000 players downloading a "cracked" version of From Dust. Piracy would happen anyway, but it's easy to see how much of that would be fueled by From Dust unexpectedly having DRM.

It doesn't help that, by all indications, the PC version is coming up short in a bunch of other areas, too: the frame rate is bizarrely capped to 30 frames-per-second and the camera control hasn't been optimized for a mouse.

"We are aware of some confusion over the inclusion of DRM in the release of From Dust on PC," said the company in a statement on the official Ubisoft message boards.

That would be an...understatement.

"To prevent any on-going confusion we would like to clarify From Dust PC will release with DRM requiring a one-time only online activation," continues the statement. "After which you will be able to play the game offline."

It's sort of "one-time only."

"After you have signed in and the game is running, you no longer need the internet connection for that session and can disconnect and play offline you so wish," said the company.

The key phrase here is "for that session," whereas Ubisoft's original statement suggested "no sessions."

Besides the DRM issues, the PC version has a capped frame rate and poor mouse controls.
Besides the DRM issues, the PC version has a capped frame rate and poor mouse controls.

Technically, Ubisoft has some wiggle room from its original statement. You don't need to be online in order to play the singleplayer or challenge modes, but you do need to be online to access them at all. It's a frustrating splitting of hairs. Given Ubisoft's communication issues with DRM in the past, however, if that's what it really meant, it should have been more upfront from the very start. It's not like players aren't used to this stance before.

"When we first introduced the connection requirement last year, we stated that our decision to implement it into our PC titles would be considered on a case by case basis and this remains true," said Ubisoft representative Dominic DiSanti last month, when I asked about Driver: San Francisco's DRM. "We will assess each future PC title and strive to offer the best gameplay experience possible while also ensuring that we are protecting the amazing work and effort of our talented creative teams."

ROOOOOOOOOOOOOOOOOOOOAR!
ROOOOOOOOOOOOOOOOOOOOAR!

PC gamers have a point when it comes to fears potential servers woes could prevent them from playing, but I'm sympathetic to the profound effect piracy's had on PC gaming, and I'm hard pressed to find too many instances where someone would find themselves without a connection.

That said, Ubisoft has no one to blame but themselves for this situation. It's not like its consumers haven't been actively asking for clarification on the DRM issue. The reason most of Reddit's gaming section has been flooded today with stories about From Dust's DRM is because the users feel lied to. If there's anything Ubisoft should have learned at this point, having gone through this combative cycle several times before, it's to be upfront. Consumers may push back, they may bitch to the heavens, but Ubisoft could say "We told you what to expect."

In that respect, Ubisoft failed.

Some users around the Internet are claiming Steam is offering refunds to upset users over the DRM. I've contacted Ubisoft about this but have not heard back. If you've managed to secure a refund, let me know, but when I submitted a customer service inquiry to Steam about the possibility of a From Dust refund, a representative basically told me it wasn't possible:

"As with most software products, we do not offer refunds or exchanges on games, DLC or in-game items purchased on our website or through the Steam Client. We will make an exception and refund preorders as long as the request is received prior to the release of the game. This only applies to preorders purchased from your account, preordered titles received or sent through the Steam Trading system cannot be refunded."

For now, PC users will continue raging. And while I think they're being a tad hyperbolic, they have a point.

Patrick Klepek on Google+

328 Comments

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Afroman269

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Edited By Afroman269

A PC game with a 30 FPS? That's fucking stupid.

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Oddsor

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Edited By Oddsor

Looks like I can never buy a game from Ubisoft ever again.
I'll do my best to part ways with Steamworks and Battle.net as well in the future. I almost feel like I've rediscovered my principles!

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metal_mills

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Edited By metal_mills

@Capt_Ventris said:

It's not the DRM that bothers me, it's the crappy port of a game that should shine on a PC. Own goal Ubisoft.

Seriously, the capped 30FPS is bad and weird to say the least but ok, I'd live with it. The lack of settings and options is bad too but my PC should be able to run it ok so it's not the end of the world. But the controls, the controls are FUCKED. And this is a game that looks like t was built with a mouse in mind! It blows my mind at how bad this port is.

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Slaegar

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Edited By Slaegar

According to a post on the Ubisoft forums you actually need to have internet 24/7. Even during a game, if your internet cuts out, you get kicked and lose all progress.
 
Which if true, means ubisoft lied...twice!
 
http://forums.ubi.com/eve/forums/a/tpc/f/9751064939/m/2901034249 
 
^ Ubisoft's edited DRM post
 
http://forums.ubi.com/eve/forums/a/tpc/f/9751064939/m/6311026249
 
^
Forum post about it not being true, again.

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darkdragonmage99

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Edited By darkdragonmage99
@Sweep:  If I'm gonna be treated as if I stole it in the first place why the hell not steal it?  Being punished for something you did not do and getting no benefit from it. 
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ItBeStefYo

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Edited By ItBeStefYo

Solution: Never buy another Ubisoft game on the PC till DRM is scrapped and they admit they were wrong

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sandwich_adjustment

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I hope its ok that I can use GB to vent a bit....i dont want to go anywhere near ubisoft or steam forums.

AM I THE ONLY ONE WHO DOESNT HAVE A PROBLEM WITH THIS SHIT? Everything works - day of purchase. No "youve been disconnected from EA servers" . Game runs f fine because wow i spent 400 bux on a new video card and cpu. I dont know...Its just frustrating to see this shit all the fucking time. Maybe im the 1% of users that can play ubisoft games as they meant their DRM to work.

That being said. THIS DRM SHIT IS A WASTE OF MONEY AND TIME. Good Job Ubisoft. I almost feel embarassed for Eric Chahi! You guys wasted your efforts since the BS with AssCreedII. And for what? Your DRM was cracked. Pirates won anyway. Like always. So all you got for your cash were a bunch of pissed off twats and dumb articles all over the web that poopoo on your face.

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darkdragonmage99

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Edited By darkdragonmage99

I will never understand the logic of treating all of your legit consumers as criminals. Sooner or later they are going to take a step to far make it easier to pirate the game then play it normally and then they are fucked.  
 Why pay to be treated like a criminal when you can be a criminal download the cracked version and play as much as you want without paying a dime?  Either way your gonna be treated like you stole something.  You might as well get the benefits right? 
  
I don't know about anyone else but when I'm accused of something enough I just feel like doing it just to give them a reason to bitch. 

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jmrwacko

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Edited By jmrwacko

ROAAAAAR
 
Something is wrong on the Internet, guys. I'm scared.

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capt_ventris

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Edited By capt_ventris

It's not the DRM that bothers me, it's the crappy port of a game that should shine on a PC. Own goal Ubisoft.

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Cmdc00kie

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Edited By Cmdc00kie

It's funny because this is done to stop pirating in the first place and all it does is encourage it. "You mean I can have the game without all these troubles AND for free?"  And the thing is, pirating isn't the problem. Majority of the piraters who pirated the game end up buying it anyways. Those who don't usually never intended on getting the game at all.

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gretzkyranger

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Edited By gretzkyranger

There's gotta be a better way to counter piracy than customer screwing DRM. Perhaps just treating customers with some respect like Valve is the right course. There's no perfect solution to stop piracy of games but being a company that is upfront and honest while not looking to screw over paying customers seems like a great way to go.

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masternater27

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Edited By masternater27

Publishers, your game is going to be pirated no matter what you do. Here's what you do: Provide enough value in your product so that some torrenters turn to buyers instead. Don't fuck over your customers that are buying with orwellian DRM. Easy. Alternatively make your game something that is always online for gameplay reasons and you can get away with this sort of thing.

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Skogen

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Edited By Skogen

Im amazed that developers are still putting out such poorly optimized ports.

30 frame cap and unsatisfactory mouse controls? Among the worst mistakes possible for a PC RTS styled game, but fear not there's DRM too!

These kind of rumors will absolutely destroy sales on PC, hope it was worth it Ubisoft.

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metal_mills

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Edited By metal_mills

I'm glad this disaster of a port(for a game I was very excited to play on PC...) is getting some attention like this on GB. Good job, Patrick.

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HeadNodShy

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Edited By HeadNodShy

@Sweep said:

Currently arguing with a bunch of people about this on Twitter. I agree that the From Dust DRM situation is a total mess. What I do not agree with is people treating it as an excuse to pirate the game, as though poor DRM entitles them to free content. It's fucking ridiculous. If you don't like the way a game is being sold then don't buy it. Vote with your dollars, bones, rupee's or gold coins - piracy is just counter productive.

Isn't that going back to the whole "is it really stealing?" vs. "of course it's stealing!" ?

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lokilaufey

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Edited By lokilaufey

I can empathize with publishers wanting to prevent piracy but they just seem to be doing it in the worst way possible. Seriously guys... 
 
I don't like things requiring an internet connection for SINGLE PLAYER content. I DO actually play on a laptop in an area with unstable or no connection. The connection at school is of mediocre quality & cuts out constantly, and is only available in the commons rooms. I can't just go anywhere to play, or outside. There is no wifi in my office so I can't play on my break time. And no, I won't just buy and then pirate or just pirate. One, I don't pirate games. Two, I shouldn't have to pirate a game I already bought just to play offline.

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teekomeeko

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Edited By teekomeeko

Damn, I almost bought From Dust yesterday on PC. I'm about to have to change internet providers and would have been screwed out of playing a game I legitimately payed for.

It doesn't help that all the benefits of PC gaming are thrown out the window for a god-awful port (apparently).

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retsub101

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Edited By retsub101

I'm always connected anyway so the DRM doesn't bother me too much but the controls just suck, I'm constantly fighting with the mouse. :(

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Edited By Jimbo

@TEG said:

"[We have seen] a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success,"

I wonder if they are seeing increased sales as a result? If not, is it really worth alienating legitimate consumers?

You're totally right, and this is exactly the difference which the industry (and certain analysts I could mention) seem to have trouble with. Reducing piracy doesn't mean anything in and of itself, so crowing about it is meaningless. It only matters if it leads to an increase in sales, which nobody can really prove one way or the other, but seems unlikely to have happened in Ubisoft's case.

I can only speak personally, but I know there are at least half a dozen Ubisoft games which typically I would have bought, but took a pass on because of the DRM they implemented. Maybe they made those sales up from the ex-pirates, and good for them if they did, but who can say whether they did or not. The way Ubisoft keeps flip flopping on this issue indicates that they certainly don't have a clue whether it's increasing sales or not - they're guessing, just the same as the rest of us.

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Edited By paulunga

Isn't that the EXACT same DRM solution as in Half-Life 2? People are still losing their shit about this? Seems to be a bit of an overreaction in this case simply because Ubisoft's been bad with the DRM in the last few years.

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Edited By TorMasturba

I was considering getting this on Steam. Ah well, I was already playing Bastion anywho, and I'm very happy with it. :-)

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Edited By sweep  Moderator

Currently arguing with a bunch of people about this on Twitter. I agree that the From Dust DRM situation is a total mess. What I do not agree with is people treating it as an excuse to pirate the game, as though poor DRM entitles them to free content. It's fucking ridiculous. If you don't like the way a game is being sold then don't buy it. Vote with your dollars, bones, rupee's or gold coins - piracy is just counter productive.

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Edited By Vexxan

I bought the game on 360 but this still pisses me off. To think they screwed up so badly.

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deactivated-5f8ac39b52e76

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@GenghisJohn said:

Why do companies even bother with PC games anymore?

Too bad you intended your comment as a cheap flame bait, because in the specific case of Ubisoft that is actually a valid question.
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zaglis

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Edited By zaglis
@GenghisJohn said:

Why do companies even bother with PC games anymore?

Yeah, I dunno. Magicka sold like 800k copies. Awful for a 10$ niche digital-only game, right?
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Edited By Jimbo

It's a joke how Ubisoft are handling their PC releases nowadays, and not just because of the insane DRM.

I refuse to believe that deliberately causing confusion by pretending their PC releases are coming day and date, before inevitably 'delaying' them at the last minute (eg. From Dust, Call of Juarez, Driver, the AC games - too predictable now to be genuine delays) ends up being beneficial for them. I understand the thinking behind it -to avoid PC piracy harming the console release, without having to call their PC customers thieves- but I strongly suspect they have come to the wrong conclusion in this case (I begrudgingly accept that delaying the PC release of something like AC probably does make sense, though they still don't need to lie about the inevitable 'delay').

If a game like Super Meat Boy can go without DRM and end up selling better on PC than XBL, then From Dust certainly would. Or at least it would have if Ubisoft hadn't fumbled around and fucked it up so badly. This is a game where they clearly should have been treating the PC as their primary market, not as an afterthought.

If they don't want to put any effort into selling to the PC market then I'd rather they just stopped entirely. Ubisoft have made some of my favourite games of this gen, but all they're doing now is generating badwill.

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Edited By Korax

Regardless of your stance on the matter, Ubi's handling of this was slimy at best. When the word came out that the DRM was much more restrictive than they first claimed, they tried to edit/delete the initial board post to make it look like they never said it, and only reposted the initial statement after being called out on it.

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Edited By SpunkyJunky

I have no problem with DRM in principle, but in practice this kind of DRM bugs me for several reasons: 
 
1. Unreliable servers. No server for anything is ever 100% secure. No exceptions. Downtime is an inevitable event, due to required maintenance or otherwise.
 
2. What about people wanting to play this in the future? What if say, 10 years on, somebody wants to dig up a game with this type of DRM, just for old time's sake, and find that the servers were shut down and could not play it? You are cutting off future generations who may want to try this. 
 
3. Not everyone has internet access 100% of the time. It is a bad assumption on the part of the dev/publisher. What if I was up on a trip to the cottage and wanted to play for a bit? What if I lived in an area where bandwidth is capped really small and/or the connection spotty? This may be a rare event for most of us, but they are scaring off some fans who would have gotten it otherwise.

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Edited By vitor

@GenghisJohn said:

Why do companies even bother with PC games anymore?

Because PC exclusive games like SC2 can still sell in the millions.

It's only poorly ported multiplatform games that tend to not sell as well as they feel unnatural on a KB/M setup - even plugging in a 360 pad doesn't help. Also, PC game sales being only 5-10% of total multiplatform sales are BS as that doesn't take into account Steam and other digital outlets.

Valve makes a killing on that service and many Indie devs do too. The Super Meat Boy and Darwinia teams have said they had an awful experience with XBLA, and made far more money from the PC steam version.

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Edited By TheHBK

It doesn't help the game is a crappy ass port.

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vonFlampanker

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Edited By vonFlampanker
@Napalm I think it was nice of Ubi to make the game not worth pirating due to framerate and controls. One less thing on the radar.
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Edited By GenghisJohn

Why do companies even bother with PC games anymore?

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Edited By jimi

My internet connection can be real shitty. Before the game came out I checked that there would be none of this DRM on it and found that it would have a one time activation which is fine so I preordered it on steam. It's safe to say that I am never going to preorder a ubisoft game again.

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Edited By louiedog

Point taken, Ubisoft. Now we know to never pre-order anything you publish because you lie to make things look more favorable. 
 
This DRM doesn't have any impact on me. There aren't any situations where I play games offline and if I did I'd make sure to have a copy of the game's crack on my hard drive just in case. I have no qualms about cracking a game that I purchased just so that I can play it. Still, who knows what other surprises Ubisoft might throw in, so I'll wait for copies to be in the hands of people before I even think about buying a Ubisoft product on the PC.

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Edited By MisterMouse

bahh DRM...  and it doesn't sound like Ubisoft is handling the problem well.

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Edited By PTZen

Not to mention the god awful port it is... Locked framerate, no graphics options, no anti-aliasing, screen tearing everywhere, upscaled assets, keyboard and mouse controls are horrible.

I'm sure as hell never pre-ordering any Ubisoft game from now on. I'll just wait and see how it is before purchase

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Edited By Yanngc33

Ubisoft fucking sucks, apart from Assassin's creed and some good downloadable games, they specialize in shovelware wii games now.
Also, HOW THE FUCK DO YOU MESS UP MOUSE CONTROLS. Point and click, drag and drop, mouse at the edge of the screen, camera moves.
Come on Ubisoft, i want to love you but you're making it real hard

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Edited By koolaid

1: I was talking to someone who was playing this game on the PC. I ask him if he liked it despite all the problems I keep hearing about. He asked what problems? When I said always online DRM, he laughed and said this was a cracked copy. it was cracked over a week ago. I guess this is not that effective....

2: So this always online DRM just means you have to login to play? I was under the impression that you needed a constant internet connection that was always checking back with the severer. If this isn't the case, then gamers are splitting hairs just as much in their complaints that you have to be "always online". Just to be clear though, having to login to play single player still sucks balls.

3: This article is superior in every way to the corresponding article on Kotaku. It's better written and more informative. The Kotaku article is just a whinny forum post with better production values.

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Edited By barinelg

You would think that companies would know to be upfront about stuff like this. Setting up a situation that basically lies to your consumer will only cause more headaches and fuel more piracy of the title in question. 
 
Shot themselves in the foot with a bazooka.

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Edited By Scotto

I'm actually disappointed that I bought the 360 version a couple of weeks ago, because now I'd rather they not have my money for this game on principle.

DRM is a failed concept. Completely failed. The fact that a cracked version of From Dust is on the torrents already, is a testament to that fact.

This game, like all others, is following the usual storyline for DRM-protected games - the actual paying customers are encumbered with shitty restrictions that continue to infringe on the definition of what "owning" something should actually mean, and the pirates enjoy no such problems.

The fact that they lied about this DRM, and have now tackily tried to retcon history to make it seem like they never said what they originally said, just makes it worse. They have even subsequently had the stones to say that people may have been "confused" about what the DRM restrictions were going to be.

- Scott

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deactivated-5f8ac39b52e76

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@PJ said:

Buy the game(as you should) and then crack it it the alwasy on DRM bothers you.

Bad idea, here is a better one: Don't buy this game. Don't pirate this game. Don't crack this game. It is as simple as that.
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Edited By Mumrik
@Veektarius said:
This news post panders to the anti-DRM minority, where the issue of a required internet connection has literally no impact on the average user, and concerns about authentication server availability are conjured out of principle rather than likelihood.  If you want to take Ubisoft to task, do it for the shoddy port, when more than one member of the staff explicitly said that PC was the place this game could really shine.
The more people play on laptops instead of desktops, the more they play without internet or with unstable wifi connections.
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Protonguy

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Edited By Protonguy

What a bunch of asshats.

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Vextroid

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I'm still going to get this, 99% of the time I'm connected to the internet and with my hardware (at least with the graphics card) I wouldn't have reached over 40 let alone 60FPS.

But it DOES suck that they lied about the DRM and the game can't be tweaked to look and play better with those with beefier rigs. Also no decent mouse support? Did Ubisoft get the RE4 PC porting team again?

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Elusionar

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Edited By Elusionar

I played the game 1 day before it was out at one of my friends,(I am prety sure that he had a ofline pirated version) 
 
I dont like DRM but it still not quite as bad as Starforge.
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Mumrik

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@PJ said:
Shit like this is what comes with PC gaming. PC gaming is a real shitfest to be honest. 
 

Huh? PC gaming is usually a 100% trouble free experience for me outside of a few smaller indie games here and there (Frozen Synapse devs should be ashamed). 

As for people complaining about this - I sympatise with them. Between misleading the consumers and then dropping in some of the worst DRM out there AND doing what sounds like a horrible port Ubisoft has lost a sale with me. This game screams for mouse controls so I don't want it on my 360 and now I don't want it on my PC either.
 
Let's not make this about piracy. Piracy is a very complex issue both in principle and in a platform comparative perspective. There's a shocking amount of especially 360 torrents going (but also Wii and PS3), so between that and used game sales I think the console side has the same caliber of problem with lost sales - thus the online pass stuff.
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@Rattle618 said:
I love how these assholes manage only to screw with the people that pay for their games, cause: 
 
 Take a hint publishers, this kind of DRM maneuvering does not work.
Exactly, I remember maybe one game when it took a bit longer - PoP: The Two Thrones. And it could be bypassed if you had an nForce motherboard. Even AC2 relented after two weeks tops.
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digital_sin

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RAWR

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I love how these assholes manage only to screw with the people that pay for their games, cause: 
 

 
Take a hint publishers, this kind of DRM maneuvering does not work.