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More BioShock 2 Viral Marketing Hits Our Desks

Here's another example of the suble-but-not-so-subtle ways publishers try to get us hyped about their forthcoming releases.

This oh-so-mysterious packet arrived in our office today, indicating 2K Games has extended BioShock 2's viral marketing campaign from the web to the United States Postal Service.



It looks like they actually took the time to singe the edges of the second picture with real, honest-to-goodness fire, considering the paper sort of crumbled and fell apart when I took it out of the envelope. A for effort, guys. The crayon drawing of the Big Sister is kind of neat, and it's at least cool to see 2K developing the background fiction of this sequel--even if we're not entirely sold yet on the direction that fiction is going. See the following video for more.

  


Brad Shoemaker on Google+

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Brad

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Edited By Brad

This oh-so-mysterious packet arrived in our office today, indicating 2K Games has extended BioShock 2's viral marketing campaign from the web to the United States Postal Service.



It looks like they actually took the time to singe the edges of the second picture with real, honest-to-goodness fire, considering the paper sort of crumbled and fell apart when I took it out of the envelope. A for effort, guys. The crayon drawing of the Big Sister is kind of neat, and it's at least cool to see 2K developing the background fiction of this sequel--even if we're not entirely sold yet on the direction that fiction is going. See the following video for more.

  


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bubahula

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Edited By bubahula

thats a pretty cool tactic

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okuzy

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Edited By okuzy

the second one is true marketing for ya

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Double0hFor

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Edited By Double0hFor

niiiiiiice

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Hitchenson

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Edited By Hitchenson

I'd love to have that drawing...

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End_Boss

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Edited By End_Boss

Although the original Bioshock frustrated the fuck out of me, I'll probably pick this one up. Or rent it. Maybe rent it.

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AuthenticM

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I can't decipher the signature.

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Shoraine

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Edited By Shoraine

That's a really interesting way to market a game. I loved the original Bioshock so I'm stoked for this one :)

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TheGreatGuero

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Edited By TheGreatGuero

The letter mentions "HER", which can only be referring to the ultimate BIG MAMA. OH YEAH. STEP ASIDE, LIL DADDY!

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mordukai

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Edited By mordukai
@End_Boss said:
" Although the original Bioshock frustrated the fuck out of me, I'll probably pick this one up. Or rent it. Maybe rent it. "
Kinda been skeptic about the game myself since I learned that Ken Levine has nothing to do with it and only four people from the original development team are working on the sequel. But look at the God of War series, every game had a different game director and every one of them toped it's predecessor. 
I will rent the game first and if I'll like as much as the first one then I'll buy it. 

P.S - I really want to know what frustrated you about the original Bioshock?, Have you ever played System Shock 2?
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Lies

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Edited By Lies
@Mordukai said:
" @End_Boss said:
" Although the original Bioshock frustrated the fuck out of me, I'll probably pick this one up. Or rent it. Maybe rent it. "
Kinda been skeptic about the game myself since I learned that Ken Levine has nothing to do with it and only four people from the original development team are working on the sequel. But look at the God of War series, every game had a different game director and every one of them toped it's predecessor. 
I will rent the game first and if I'll like as much as the first one then I'll buy it. 

P.S - I really want to know what frustrated you about the original Bioshock?, Have you ever played System Shock 2?
"
The guy who designed Fort Frolic is the lead designer.

The guy. Who Designed. Fort Frolic.

Designed Fort Frolic.


FORT FROLIC


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Doomguy

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Edited By Doomguy

Bioshock was great but I only played it the once. The sequel needs more replay value, and less of those mini games where you divert the water around the pipes. Oh yeah and a better last boss.

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TheClap

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Edited By TheClap

Hmm, who is the chick in blue on the right?

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mordukai

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Edited By mordukai
@Lies: What level did the guy design?
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jakob187

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Edited By jakob187

Cool beans.


Also, why is everyone STILL hating on this game?  What, does it have to offer free blowjobs for people to approve?  I remember when everyone kept saying "there shouldn't be a sequel to System Shock"...

...and then the world hailed System Shock 2 as one of the best games ever made.  -_-

@Lies said:
"The guy who designed Fort Frolic is the lead designer.

The guy. Who Designed. Fort Frolic.

Designed Fort Frolic.


FORT FROLIC

"
Are you saying this like it's a BAD thing?  Fort Frolic was probably one of the most memorable areas to me.
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Player1

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Edited By Player1

That is awesome. 

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Linkyshinks

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Edited By Linkyshinks

I wanna ride a whale.

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Kinggi

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game will be badass awesome to the MAX!

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goodwood

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Edited By goodwood
@AuthenticM said:
" I can't decipher the signature. "
check out the top of the fourth picture the name is there. Mark Meltzer or something like that.
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OptimusPrime

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Edited By OptimusPrime

i haven't been to  www.theressomethinginthesea.com  for ages now

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OptimusPrime

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Edited By OptimusPrime

wow, ignore that link. i obviously forgot the url. my bad.

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cyrax

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Edited By cyrax

The video overlaps the pictures when I enlarge them.
FF 3.0.10

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MadeinFinland

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Edited By MadeinFinland
@Mordukai said:
The guy who designed Fort Frolic is the lead designer.

The guy. Who Designed. Fort Frolic.

Designed Fort Frolic.


FORT FROLIC

"
I loved Fort Frolic.
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artofwar420

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Edited By artofwar420

Nice discussion there.

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Reverseface

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Edited By Reverseface

Snoop dogg once said ..... BLAZE IT UP! BLAZE IT UP!

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McQuinn

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Edited By McQuinn

I think it is pretty inventive.

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FuzzYLemoN

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Edited By FuzzYLemoN

I demand more videos like this.

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Nat3TheGreat13

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Edited By Nat3TheGreat13

I don't know why but I'm not as excited for bioshock 2 as I was for Bioshock.

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jacobshock

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Edited By jacobshock
@Lies said:
" @Mordukai said:
" @End_Boss said:
" Although the original Bioshock frustrated the fuck out of me, I'll probably pick this one up. Or rent it. Maybe rent it. "
Kinda been skeptic about the game myself since I learned that Ken Levine has nothing to do with it and only four people from the original development team are working on the sequel. But look at the God of War series, every game had a different game director and every one of them toped it's predecessor. 
I will rent the game first and if I'll like as much as the first one then I'll buy it. 

P.S - I really want to know what frustrated you about the original Bioshock?, Have you ever played System Shock 2?
"
The guy who designed Fort Frolic is the lead designer.

The guy. Who Designed. Fort Frolic.

Designed Fort Frolic.


FORT FROLIC

"
Fort Frolic you say?
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Media_Master

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Edited By Media_Master

odd stuff, but neat!