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Nintendo of America: Don't Even Think About Pokemon for iPhone

The company line isn't very different from the one in Japan.

Nintendo is strongly pushing back on the notion of looking into a Pokemon spin-off on mobile.
Nintendo is strongly pushing back on the notion of looking into a Pokemon spin-off on mobile.

There will be a Pokémon app released for iPhone and Android phones this summer. Titled Pokemon Say Tap? BW, it's not a full-fledged Pokémon video game, rather a promotional spin-off, a card-based rhythm game focused around Pokémon Black and White.

After the news broke, speculation ran wild Nintendo was dipping its toes into the water outside its own platforms. Its stock even went up.

Nintendo of Japan strongly denied such chatter, citing that it doesn't outright own The Pokemon Company or the Pokemon franchise. Thus, The Pokemon Company was within its right to experiment like this.

I asked Nintendo of America whether the app would appear in North America, and while the company didn't address its English prospects, they provided a stern rebuttal of any speculation of this signaling a potential future for Nintendo franchises in a post-handheld world.

"On July 1, the Pokémon Company announced that it was launching a free Android and iOS application in Japan called "Pokémon IeTap? BW" (phonetic)," said the company in a statement. "The Pokémon Company routinely launches applications for cell phones and PCs as a way to promote its non-video game products, such as a music CD and Pokémon TCG [Trading Card Game] cards in this instance. Since they are intended purely as promotional tools, not as unique video games, Nintendo is not involved in any way."

The Pokemon Company is the marketing branch of the Pokemon brand. Game Freak actually develops the Pokemon video games. Nintendo has a joint stake in The Pokemon Company.

It seems pretty clear Pokemon Say Tap? BW is intended as a promotional one-off, and as Nintendo's reiterating here, it's specifically designed to celebrate the Pokemon Trading Card game.

"The relationship between the two companies is unaffected," the company continued. "All Pokémon video game content will continue to appear exclusively on Nintendo platforms. As stated previously, Nintendo has no intention or plans of publishing its IP on non-Nintendo platforms. This is an example of a promotion by a key Nintendo partner and has no bearing on Nintendo's overall strategy."

That's about as strong of a denial as they come--as if it's any surprise. 3DS isn't selling at the same pace as the wildly successful DS, but Nintendo is a company that would have to be on wounded knee before releasing its games on a platform it didn't control. That's not to say it won't ever happen, but Nintendo's hardly in the gutter at the moment, and it'll be a long time before the company changes strategy. A man can dream, though.

All that said, I sure as hell would love an augmented reality version of Pokémon Snap on iPhone or 3DS.

Patrick Klepek on Google+

73 Comments

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Branthog

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Edited By Branthog

Don't worry, Nintendo. I don't think about Pokemon on *any* platform, because I'm not twelve years old.

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DrFidget

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Edited By DrFidget

I'm actually sitting in line for the pokemon national championship while reading this.

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vhold

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Edited By vhold

@TheAddict said:

A full pokemon game for iphone would be amazing... then we'd all realise how bad the batteries really are in modern phones.

Yup, but it's not so much the battery, it's the battery life, because Nintendo's portable platforms are highly optimized for games like Pokemon, it can spend most of its time in a low power "sleep" state after it's done drawing a frame, waiting for the next cycle. Games on phones tend to have to implement everything in a generic CPU intensive fashion, on top of having to deal with the phone being a phone in the background, checking email, etc.

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DEMONOLOGY_24

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Edited By DEMONOLOGY_24

I don't know how much pokemons popularity still remains(Mostly in north america I mean)
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FlipperDesert

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Edited By FlipperDesert

Well, I wasn't thinking about Pokémon for iPhone until you said it, Nintendo. God.

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Bollard

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Edited By Bollard
@Beforet said:

Is it actually called "The Pokemon Company"? I thought it was Gamefreak or something.

GameFreak develops the actual videogames, The Pokemon Company holds the rights to the license of Pokemon. I guess The Pokemon Company is responsible for the trading card game and other stuff also (but not actually manufacturing the toys).
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crusader8463

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Edited By crusader8463

If they are going to a new platform, I want it to be PC and in the form of a full fledged 3D Pokemon MMO!

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HydraHam

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Edited By HydraHam

Just make a pokemon MMO, that would make 10x what wow makes.

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karatetron

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Edited By karatetron

I wasn't thinking about it, but now I am, and that sounds AWESOME.

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notsonic

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Edited By notsonic

I feel like whiskey media lives in an apple reality distortion field sometimes. This post handheld notion is more media sensation than reality. Yeah everyone (and by everyone I mean like half of cellphone users) has a super phone, and people download games for them. Its unlikely anyone spends real time playing those games though, especially to the exclusion of other platforms. Just because the ds/psp/3ds/vita dont fit into anyone of the games media's lifestyles doesn't mean theres no market. For every journalist out there with their iphone theres tons of kids still playing their ds at school (who I'm sure want a 3ds and we'll see sales pick up for the holidays.)

Theres been an overwhelming trend lately in games/technology media lauding revolutions and futures that just aren't taking place. Phone games are not the future, they're a future.

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Hailinel

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Edited By Hailinel

@Zaph said:

Of course not, Nintendo is still desperately trying to convince the public that mobile/hand-held games are worth $40+.

They seem completely unable (or unwilling?) to read the writing on the wall in regards to the mobile market.

Nintendo has released a number of budget-priced titles through the Wii, DSi, and eShops. But of course they aren't going to prefer releasing games on services that they don't own.

Try seeing the common sense before jumping on them for ignoring the iPhone.

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fox01313

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Edited By fox01313

Another attempt of Japan clearly holding the idea of porting one good Pokeman game to the iPhone & going the other direction. Agreed on not flooding the market with tons of the games but I think that one or two of the good Pokeman games would be good for that format.

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Kyreo

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Edited By Kyreo

Good. I'm glad Pokemon has some kind of standard and isn't whored out everywhere. Because it would be very successful if it did.

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Zaph

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Edited By Zaph

Of course not, Nintendo is still desperately trying to convince the public that mobile/hand-held games are worth $40+.

They seem completely unable (or unwilling?) to read the writing on the wall in regards to the mobile market.

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sins_of_mosin

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Edited By sins_of_mosin

I'd love a Pokemon game for android.
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Tuggah

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Edited By Tuggah

I bet in 5-10 years when the hand held market has transferred to phones Pokemon will be forced to cave in.

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DrMcKittrick

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Edited By DrMcKittrick

What assholes. Do you know how many copies they'd sell? It's their loss.

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AtomicEdge

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Edited By AtomicEdge

Y'know, I really don't understand why they take such a long time about getting new Pokémon games out. I understand that in order to have lots of trading going on, that it's best to release it on an older console, but if they had launched Black and White on the 3DS as a launch title, it would really have made the console look more appealing.

I mean, that game even went out of it's way to show off "Look at our town's in 3D!" as a selling point. Hopefully they will release the 3rd version as a 3DS game (Grey?), but I doubt they will...

Street pass seems like it was made with Pokémon in mind!

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Mcfart

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Edited By Mcfart

3DSes will start selling once the Pokemon gen is released. Kinda bad luck for B&W's release being 6-8 months before the 3DS (in Japan), and now the stupid Crystal/Platnium revision will come out, then a rumored GBA remake is coming afterwords (dunno if DS or 3DS on that one).

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beforet

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Edited By beforet

Is it actually called "The Pokemon Company"? I thought it was Gamefreak or something.

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rjayb89

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Edited By rjayb89

TOO EFFIN' BAD BECAUSE I'M THINKIN' IT RIGHT NOW.

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deactivated-5ba4230f8f08b

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A full pokemon game for iphone would be amazing... then we'd all realise how bad the batteries really are in modern phones.

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Edited By patrickklepek
Nintendo is strongly pushing back on the notion of looking into a Pokemon spin-off on mobile.
Nintendo is strongly pushing back on the notion of looking into a Pokemon spin-off on mobile.

There will be a Pokémon app released for iPhone and Android phones this summer. Titled Pokemon Say Tap? BW, it's not a full-fledged Pokémon video game, rather a promotional spin-off, a card-based rhythm game focused around Pokémon Black and White.

After the news broke, speculation ran wild Nintendo was dipping its toes into the water outside its own platforms. Its stock even went up.

Nintendo of Japan strongly denied such chatter, citing that it doesn't outright own The Pokemon Company or the Pokemon franchise. Thus, The Pokemon Company was within its right to experiment like this.

I asked Nintendo of America whether the app would appear in North America, and while the company didn't address its English prospects, they provided a stern rebuttal of any speculation of this signaling a potential future for Nintendo franchises in a post-handheld world.

"On July 1, the Pokémon Company announced that it was launching a free Android and iOS application in Japan called "Pokémon IeTap? BW" (phonetic)," said the company in a statement. "The Pokémon Company routinely launches applications for cell phones and PCs as a way to promote its non-video game products, such as a music CD and Pokémon TCG [Trading Card Game] cards in this instance. Since they are intended purely as promotional tools, not as unique video games, Nintendo is not involved in any way."

The Pokemon Company is the marketing branch of the Pokemon brand. Game Freak actually develops the Pokemon video games. Nintendo has a joint stake in The Pokemon Company.

It seems pretty clear Pokemon Say Tap? BW is intended as a promotional one-off, and as Nintendo's reiterating here, it's specifically designed to celebrate the Pokemon Trading Card game.

"The relationship between the two companies is unaffected," the company continued. "All Pokémon video game content will continue to appear exclusively on Nintendo platforms. As stated previously, Nintendo has no intention or plans of publishing its IP on non-Nintendo platforms. This is an example of a promotion by a key Nintendo partner and has no bearing on Nintendo's overall strategy."

That's about as strong of a denial as they come--as if it's any surprise. 3DS isn't selling at the same pace as the wildly successful DS, but Nintendo is a company that would have to be on wounded knee before releasing its games on a platform it didn't control. That's not to say it won't ever happen, but Nintendo's hardly in the gutter at the moment, and it'll be a long time before the company changes strategy. A man can dream, though.

All that said, I sure as hell would love an augmented reality version of Pokémon Snap on iPhone or 3DS.