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Online Access To EA Sports Games To Be Granted Via One-Time Code

Used sales get even less attractive as EA locks away the main thing most sports fans probably want.

 Codes, codes, codes!
 Codes, codes, codes!
After locking online franchise mode away behind a one-use serial number in last year's Madden, EA has decided to go even further for all of this year's major sports releases, locking all online play and some additional features away from players who don't acquire an "Online Pass." The pass will, of course, be included with new copies of the game, but aside from the ability to sign up for a seven-day trial, players with used or rented copies will have to cough up an additional 10 bucks to get full access.

The Online Pass will lock away different types of content, depending on the game, but online play definitely seems to be the one unifying limitation. Madden NFL 11 players won't get any online play without it, as well as some unspecified "bonus content." Tiger Woods PGA Tour 11 will be the first game to roll out with the new Online Pass system, and in additional to traditional online play, players without a pass will be locked out of tournaments and EA Sports GamerNet. Tiger players who enter their code will also receive an "advanced driver" for in-game use. FIFA, NHL, NBA Live, NCAA Football, and EA Sports MMA are also scheduled to utilize the Online Pass setup.

Now, it's not really a huge surprise to see EA move forward with this sort of program. This is similar to the codes used in last year's Madden, as well as Mass Effect 2, Dragon Age: Origins, The Saboteur, and non-EA games like Gears of War 2. Online outcry to the procedure seems to be relatively minimal, but maybe there's some angry pocket of used game lovers that I'm not aware of.

In a posted question and answer sidebar on EA's page devoted to Online Pass, Andrew Wilson, the SVP of World Wide Development for EA Sports, has this to say with regards to the system's impact on used sales.

We actually view the second sale market as an opportunity to develop a direct relationship with our consumers, and with Online Pass everyone has access to the same premium online services and content regardless of how and where you buy the game. In order to continue to enhance the online experiences that are attracting nearly five million connected game sessions a day, again, we think it’s fair to get paid for the services we provide and to reserve these online services for people who pay EA to access them. In return, we’ll continue to invest in creating great games and offer industry-leading online services to extend the game experience to everyone.  I don’t think even the harshest cynic can argue with that and instead I think fans will see the value we’re committing to deliver when they see all the services, features and bonus content that is extending the life of their products.

At this point, I've gone back and forth on the idea of used sales so many times that I'm not sure where I even stand anymore. I tend to agree that game companies are probably right limit--or at least try to get some money directly from--used sales. But at the same time, moves like this limit consumer choice. I suppose this is, at least, a bit more flexible than the current PC market, which uses serial numbers and such to effectively halt used sales completely. This way, you can still grab a used game and, if you decide you actually care about online play, you have some sort of upgrade path beyond "go buy another copy, sucker."

Of course, if we continue down this path, I wouldn't be too shocked to see a future where every game comes with some sort of serial number that fully limits your ability to play a used copy of a game. Slippery slope and all. What do you think? Have these codes been getting on your nerves, or is it no big deal?
Jeff Gerstmann on Google+

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vibratingdonkey

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Edited By vibratingdonkey

 EA
$10-$15 per pass. Marketing benefits.

Me, purchaser of new EA game
Instantly lowered second hand value. Nothing. Can of worms type things; continued employment of similar, possibly worse, more anti-consumer practices.
 
Where do you stand? You can understand EA's justification all you want, but that's ultimately what it boils down to. 

 
Here's a wall of text I made.  
---------------
Justification : EA has zero right to a piece of the used sales. But EA is running their own server network. It's a service they provide that is separate from Xbox Live. It costs money to maintain. When you resell a game the result for EA on the server usage side is the same as if someone bought a new copy.

But of course from the consumer's point of view all you see is you getting charged more and getting nothing in return. Or well, you get that, lowered second hand value, the ability to continue supporting these sort of practices in the future, possibly worse practices in the future...

..And it's worth adding at this point that something worse already has happened. EA charges $15 for a Bad Company 2 VIP pass, which renders half of the maps inaccessible. All of these maps appear to have been put on the disc, locked away and are then made available periodically, advertised as free map packs. So far 6/8 maps are available. What all this amounts to is you paying for a worse, lesser product. While EA gets to reap the marketing benefits, artificially elongate interest in the game, keeping people from selling the game, keeping it in the headlines, increasing sales, and gets an additional revenue stream. It is absolute bullshit.

I made a thread about this on another forum and the general indifference was very scary and probably and unfortunately indicative of the future we can expect. Medal of Honor I'm sure will employ a similar practice. I will not buy that game if it does. I will not buy any game that does. This is the point where I just draw the line. 
 
Also it's worth noting that there are a lot of people who buy games that are not informed about the goingsons of the industry. EA is uniquely able to at least justify a charge like this, but this crowd won't know that. What will other publishers do if this venture is successful?

But I would at least like to be informed. I would very much appreciate it if the enthusiast press would ask questions regarding this type of thing and not fucking back down until you get an answer. Because with Bad Company 2 I did not know I was getting screwed over until the second "free" map pack, one month after release, was automatically available in the menu.

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Al3xand3r

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Edited By Al3xand3r
@VibratingDonkey said:

But EA is running their own server network. It's a service they provide that is separate from Xbox Live. It costs money to maintain. When you resell a game the result for EA on the server usage side is the same as if someone bought a new copy.

No, the result is the same as if the original buyer was still playing the game, rather than selling it on. What's next, charging a monthly fee for a mere FPS just in case the original buyers play the game *too much* resulting in extra load? Also, matchmaking/statistic server costs are negligible (hence why Valve and pretty much any other company that's still operational still run the servers for decade-old games and even fan-made mods for them), they can run mutliple servers and games on the same backend depending on the load, and actual GAME SERVERS are run by the users, either dedicated as on PC, or peer to peer as on consoles, without added cost to EA. The companies' servers generally keep statistics and are the means with which you find other people to play with, other than that all the load is between the players and/or servers that are not EA's and hence present no extra cost for them. Heck, they actually give them an income on PC, what with having to pay EA for your server to be ranked and the players who play on them gaining statistics, ever since Battlefield 2.
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LtKetch

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Edited By LtKetch

First I hardly buy sports games, but I agree this will extend past sports titles if successful. Second the only used games I buy are $10-20 titles. At that price point, as an informed consumer, I think adding another $10 to give something to the developer/publisher is acceptable. It is still my choice to access these online modes. For those who buy a used game for $5-$10 off new price, you are part of the problem, stop feeding EB/Gamestop. I have no sympathy for you.  That being said the retailers need to be up front with their customers and make very clear at the point of purchase that used is not the same as new for $5 dollars less. I really have no faith that this message will be delivered clearly.

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Kazona

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Edited By Kazona

I don't mind this, but I would be very peeved if they took it even further, and decided to make games playable only after inputting a one-time code. Unless, of course, they allow people to buy a seperate code so that they can play even if they bought the game used.  
 
But it really is a slippery slope. Consumers really should have the ability of choice, and if publishers take this too far, that will no longer be the case. Should that happen, however, I think we will see a lot of court cases.

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LiquidPrince

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Edited By LiquidPrince

It's a good thing I don't play any EA sports games then.

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Firefly_TW

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Edited By Firefly_TW

This is just the beginning. I get why EA is doing this but ultimately I think trying to cut out the used game business is unwise. I get that they don't get any money from used sales but a lot of trade ins are used in order to pay for new games. I definitely wouldn't buy as many games if I could get some money of them buy trading in my old games. Also is a game really worth full asking price in most cases? I'm usually happy to buy a game knowing that I can get a portion of that money back by trading it in even if its not that long. If this move to a new only market continues then I think ultimately it will in fact result in less sales overall. Some people just don't have the disposable income to buy all there games new, your not going to get any money out of them by punishing them by denying content or features. These people do subsidize the initial adopters by buying their games though and their money does filter up.