No recent wiki edits to this page.
At the height of the nineties' console wars, Sega
continually attempted to posit its Genesis
console as the "cooler" one to children. Their advertising campaigns were edgy and confrontational, and "Blast Processing" was one of the many buzzwords coined to aid product differentiation.
Nowadays, the phrase is perceived to be a hilarious gimmick from the nineties that would probably not work on today's gaming demographic.
Nostalgic gamers now jokingly recall Blast Processing if a new game/console is marketed as a technological tour de force
, and it has also become somewhat of an internet meme. Sega currently self-deprecatingly uses the phrase when marketing their emulated Genesis releases on the XBOX Live Arcade
and other compilations.