Okay, I decided to make a thread about this because this is hilarious.
https://twitter.com/DyingLightGame/status/613758146830594048
Basically, it's yet another shot at Bungie for their latest manoeuvre in partnering up with Red Bull.
Though it may also seem dumb, I do think it's good that an attempt is being made here to encourage healthier drinking choices. Makes me think that maybe developers or publishers could be trying to do more to combat current negative stereotypes of the average guy that plays video games.

Heh.

hold your wii for a dying light dlc

Wait, you actually have to post a picture though? lol Now that's some competitive marketing right there lol

heh

A fun idea. I mean, it doesn't actually do much for them because I don't think people are saying "fuck Bungie for this marketing, I'm going to play Dying Light" but it drums up some interest in a game nobody is talking about any more.

That's actually pretty clever. Good idea by their marketing team. I don't even like or play dying light, but it made me want a glass of water.

It's a funny shot at a shitty thing which also drums up interest for an older game and promotes something positive, I'll give them that.

Although it would perhaps have more impact if the game wasn't published by Warner Bros, who would probably trample a dozen grandmas to try and get in on this DLC-behind-real-life-product shit.

Dying Light probably costs less than Taken King too *zing*

@corvak: Heyyyyoooo!