Thanks. Thought even this would do a better job than MS's PR team. I really think when the dust settles people will laugh about it.
If MS really had this share with any 10 gamers plan set before E3, and chose to let EA blurt out stuff like "You'll love DRM" rather than leading the way with something like this, and explaining its advantages, it's the most colossal failure in PR marketing ever. I would have placed it on a slide and screamed it off the top of my lungs at E3.
We'll never know if initially it was just for family and friends close by, and then decided to open it all up as a reactionary move to all the backlash.