Sony is trying too hard to go all tween on your ass.

We all know companies want to capture the attention of little girls now a days. It's not a surprise. It was even a "hot topic" at E3. But the things that the companies do to advertise this kind of stuff is a bit crazy in my mind. I'm pointing the finger at you Sony. Normally, I wouldn't mind this stuff, but the wording for the ad has gotten to me. I'm talking about this.
 

We all know companies want to capture the attention of little girls now a days. It's not a surprise. It was even a "hot topic" at E3. But the things that the companies do to advertise this kind of stuff is a bit crazy in my mind. I'm pointing the finger at you Sony. Normally, I wouldn't mind this stuff, but the wording for the ad has gotten to me. I'm talking about this.
 

Lilac huh? Is it supposed to smell like lilac?  : - P

Nah, I guess I'm wrong. It's supposed to match their nails.

i agree. i laughed when i saw OMG LILAC PSP.  

I wonder if they are going to do the same thing with the PSP GO.

Lilac is code for "let's make it purple so girls won't feel left out"
 
I'm not surprised that marketing suits still don't realize that its normal for girls to play video games.

I want a lilac/pink PS3/360....sounds bloody awesome

" I want a lilac/pink PS3/360....sounds bloody awesome "

" @jukezypoo said:

" I want a lilac/pink PS3/360....sounds bloody awesome "

God no. "

Cmon. Hot Pink 360 + Controllers.....Yes Please "

" @Metal_Gear_Sunny said:

" @jukezypoo said:

" I want a lilac/pink PS3/360....sounds bloody awesome "

God no. "

Cmon. Hot Pink 360 + Controllers.....Yes Please "

Did you notice Ubisoft's press conference at E3 this past year? 
 
Sony is nowhere even close to going overboard...

" Did you notice Ubisoft's press conference at E3 this past year?  Sony is nowhere even close to going overboard... "

I'm guessing they're advertising to the same girls who say absolutely no problem with Bratz. "O-M-G, these dolls are, like, so cool! Mom, get me these dolls or you don't love me!" The annoying demographic is often where the money is.

My niece got this exact PSP with that crap Hannah Montana game.  Looks like they got their target demographic locked down.

" I'm guessing they're advertising to the same girls who say absolutely no problem with Bratz. "O-M-G, these dolls are, like, so cool! Mom, get me these dolls or you don't love me!" The annoying demographic is often where the money is. "

They'll corner the market on child predators with this.

" I agree, but I wouldn't get too mad. It's a campaign dreamed up by a bunch of suits who have no idea who's even playing video games nowadays and are just looking to make more money out of an untapped market. If they went to their local game store more often they'd know that in fact 'girlz' do play games aswell and don't require any dumb ad campaigns. I've seen good portions of the Hannah Montana market buying things like Sonic (not a great boast these days, but trying to make a point here) and Mario games. The problem isn't that girls don't play games, the problem is that since the suits know nothing about real life so they have no idea how they should target these girls. "

" @JJWeatherman: I'm not hating on them, I just saying that their marketing strategy is really strange and cheesy! "

" @Metal_Gear_Sunny said:

" @JJWeatherman: I'm not hating on them, I just saying that their marketing strategy is really strange and cheesy! "

I was referring more to Neon941 when I said don't hate. "