MIB3 =MIIIB? First Use of "Roman Numerals" in Place of Letters

Saw this float by and figured I'd bring it here:
 
First pics of the MIB3 logo -  http://www.collider.com/2010/06/05/men-in-black-3-logo-miiib-3d-spider-man-in-3d-ghostbusters-logo/ 
 
Is this the first time they have used "roman numerals" in mid-word instead of using numbers in place of letters, a la 1337 speak?

Shouldn't that be MiBIII? Right now, it just looks like Men in in in Black.

There is going to be a Men in Black 3. Awesome!

"  Men in in in Black. "

I'm pretty sure they advertised Men in Black 2 as MiiB.

I can't wait! Jemaine Clement from Flight of the Conchords is gonna play the villain!

I was just watching the first two Men in Black movies the other night before starting my BSG marathon. 
And while doing that I was wondering what they would make the next Men in Black logo look like at the beginning of the movie
Would it just be: Men in Black 3 
MIIIB 
 
M 
III 
B 
 
I don't know.  
But hey, at least i still recognize what it is =D

" I can't wait! Jemaine Clement from Flight of the Conchords is gonna play the villain! "

meh, only liked the first one, and thought it was gross, not really interested.

Holy shit, this works perfectly for not just one, but the next two numbered Driver games!  
 
But then it doesn't work again until Driver 500 :'-(

 The Zookeeper, the Kevin talking-animal comedy (!!) which features Sylvester Stallone (!!!), Adam Sandler, Jon Favreau, Judd Apatow, and Cher (!!!!) among others as the voices of the zoo critters (!!!!!)
 
OHHHHH YEAHHH!!! I'm gonna have to watch Marmaduke a fourth time to get the OHHHHH YEAHHHH!!! excitement out of my system!!!