Thanks to the twittering from a Mr. Alex "SebFlyte" Sassoon Coby of Gamespot UK fame I figured folks here might enjoy finding out that Halo: Reach sold a little over 300,000 copies on release day in the UK according to this article by MCV which is more than the 260,000 plus copies Halo 3 sold on its UK release day. Still a fair bit shy of Modern Warfare 2's 1.2 million copies sold on release day in the UK with a fair percentage of that number being on he 360 itself. 
 
Noble 6 confirmed as being more popular than Master Chief perhaps? What do you guys think of the sales figures, did it sell better or worse in the UK than you expected it to?

The fact that it sold more makes sense, just on a pure numbers perspective.  Halo 3 came out 2 years after the 360 came out.  Halo Reach came out 5 years after the 360 came out, providing time for the install base to increase. 

Acoording to this Kotaku article, first day sales across the UK, US & Mainland Europe were over $200,000,000.

Thinking Noble 6 is more popular than Master Chief is just a stupid thing to contemplate.  As far as the sales figures go, I have no idea how many Xbox 360s there are in the UK to giver a fair comparison of the percentage of actual Xbox 360 owners who bought Halo: Reach versus the number I predicted.

" Thinking Noble 6 is more popular than Master Chief is just a stupid thing to contemplate. "

I'll be the dour Brit here: 
 
90% of people who bought it here didn't even realise it's NOT Master Chief. It's sold so much because in the UK the 360 is this generation's PS2,  usually bought by the same people to boot. Every shop said Halo is the biggest game ever, and most consumers do what the shops say, as they don't have any knowledge of games coming out beyond what they saw on TV or in stores. 
 
I live in a nation of gaming sheep.

I've long given up trying to understand the average gamer demographic over here, I think it was around the time Just Dance had been in the top 5 for 6 months.

" I've long given up trying to understand the average gamer demographic over here, I think it was around the time Just Dance had been in the top 5 for 6 months. "