God, is anyone else noticing the hassle of all the Mass Effect 2 content, some of it is retail specific, some of it comes free with a new copy, some of it has to be redeem on their website and then accessed through the games dlc network which you have to download separately. I mean, i get the strong feeling this wouldn't be going down like this if EA werent there.  Dont get me wrong Mass Effect 2 is getting a *hit load of extra content and thats awsome (except the retail specific stuff) but couldnt they find a better way to do this, i mean, what a pain
 
P.S. MASS EFFECT 2...... IS ALMOST OUT !!!!!

Right, because when Microsoft published their stuff they put out BUCKETFULS OF QUALITY DLC. 
 
EA is giving Bioware more funding then they have ever had before, which in my opinion, is a good thing.

Well, I don't see anything bad about this. It's just little goodies to encourage people to buy the game. Now, whether or not Bioware would be doing their huge DLC push with Dragon Age and Mass Effect it weren't for EA who knows.

You're over reacting over this.
 
Bioware wanted to go into that direction even before they were bought. Remember the neverwinter nights downloadable episodes? This is, like it or not, the way games work now and its the easiest way for publishers and developpers to stop cocksuckers like gamestop to make huge piles of cash on used games.