So the two big games of the month - Portal 2 and MK - both got leaked already.    However, with embargos, you get the situation where the press can't talk about the game until next week  - and people like Ryan have to fly to Valve in person to play the game early - yet any spotty kid with internet and a burner can play the full game right now.

Nothing new - seems to always happen and once the game goes for duplication and is in the hands of minimum wage workers it is almost inevitable.  I can't really see any way for the publishers to prevent it.  I do think the sensible thing to do though would be to cancel any embargo once the game gets leaked.  I mean who do you want disseminating information on your new title?  The big game sites or some kid running a live stream from his bedroom?