Maybe it's me, but there doesn't seem to be much hype for Role Playing Games anymore. I haven't played Fallout 3 but supposedly it is one of the best and latest RPG out there. But whenever I look at it I just dismiss it as another single player First Person Shooter. Recently, Borderlands has struck me as interesting because it was inspired by the Diablo series' loot system, but I would never call it an RPG. Sure you can say that every game is a "role-playing" game, because you take on the role of a character that is not yourself and go on an adventure or do stuff inside an alternate universe. Myself having roots in Final Fantasy, I suppose I've come to limit my definition of an RPG to only encompass Japanese RPGs. 
 
I only just realized that I've been limiting myself in this way and was never really aware of the divide between american RPGs and japanese RPGs. After trying to find a definition of RPGs I wound up on wikipedia and there's a whole page dedicated to "Cultural difference in role-playing video games" which I now feel compelled to read!
 
P.S. I wasn't sure whether to stick with "hype". Because what I was actually thinking of at the time was the media coverage of JRPGs. I thought about switching it to "love" but that would be incorrect because there are people who love RPGs. To say there was no love means I think everyone has a particular taste in games, which I do not believe. Everyone should play whatever games they want. 
 
Come to think of it, the reason we don't get JRPG coverage is because they're probably only covered on japanese gaming website. I don't know it just occured to me...

Well I guess, like you said, it's more a question of what you want to allow to fall under your definition of RPG. Western RPGs almost all have an "Action" elemen to them, moreso than most JRPGs. Fallout is a great example of this, it's a FPS, a WRPG, and an Action/Adventure game al tied into one, but a LOT of people like it (myself included).
 
If you're willing to allow WRPGs to count, then I'd say look at all the Hype Mass Effect is getting. Plus if you look at this one website called GiantBomb.com, you'll see a whole lot of ads for a little RPG called Dragon Age:Origins, which hearkens back to the party system and  turn-based JRPGs like the FF series.
 
However, I do think that RPGs in general have a smaller amount of people interested in them, when compared to the big-name action games or shooters that are shipping millions of copies in their first week, nowadays. So the money machine isn't going to stupidly market a game that they're not sure will turn a tidy profit for them, and that's probably why they get less "hype" nowadays.