At $50 per (knowing not everyone pays $50), that's $1MM - that's not a lot of money when you look at all the talent and tech that they have. Glad they have CBSi to support them.
Last year for thanksgiving day they give a special for premium for $35 bucks with no shirt. So I think they would have been some new member for that.
I bought 3 of those the first time they had them available. I'm still set for a good while.