I watched MLG this weekend and the hype the Kespa players got was rather insane. I barely touch SCII at all these days, but I watch quite a bit of it through player streams and tournaments.
People comparing D3's always online DRM to something like what Ubisoft did with AC need to use their brains. D3 has drop in drop out multiplayer, a friend's list thats linked to all three of their franchises, an auction house, achievements, and chat channels. Not to say there arent issues such as high latency and disconnecting, but comparing Blizzard's DRM to Ubisoft's is reaching far.
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