Well, I have a neice who's wanted a 3DS for a while now but her folks feel the price for one is a bit high. Maybe this $129 version will make one show up under the tree for her this holiday? That's my anecdotal evidence of this thing's reason for existing anywho. Wii U's base model should've been $300 several months ago.
The only question I have now is, if EA has ditched this method of circumventing used game sales, does that mean it has a better--or, perhaps, more aggressive--method on the horizon? Maybe something to do with new consoles and built-in checks for new/used games? Just stating the obvious, of course.