"Toxicity" isn't a one-way street, it very much thrives on people being triggered by it, that's exactly what super edgy teens are banking on when they get toxic, they want to trigger people because it takes two to tango.
If you don't take the bait, and instead react with kindness and/or comedy, the vast majority of these people will back down and feel silly about themselves. Quite a few people ended up on my uPlay friendslist that way. The most common theme among them? They are juveniles, if not kids, straight in their puberty phase.
On the mass banns: They are utter bullshit. No warnings, no transparency just flat out banning people, who in some cases haven't played the game for weeks, with a timing that couldn't be any worse (just released a new season pass). This is counter-productive to what they want to accomplish because that way people will only feel sour, they won't know what got them banned (no way to change their behavior) and they didn't even get a warning (making them extra salty). Realize that with season passes and real money transactions quite a few people have spent northwards of €200 on the game, losing that without any warnings or recourse can rile people up quite a bit.
Some people argue the changed ToS/CoC had been the warning, but that's just massively dishonest. The ToS/CoC for uPlay and Siege were changed months ago, uPlay forced you into accepting them or otherwise the uPlay client wouldn't even launch and you'd be locked out of all your uPlay games. After they put the new ToS/CoC in place they didn't enact them, they let people behave, like they did, for many more months just to pull this sudden mass ban-hammer move.
If the ToS/CoC are really "the line they've drawn" here, and already serve as "enough of a warning", then people should actually start reading them and realize that with this precedent Ubisoft is now in a position to ban pretty much anybody they want, that's how vague and widespread the language in their ToS/CoC is. If they want to, they can even ban you (without warning) for linking to your uPlay profile.
That's the digital equivalent of "The average American inadvertently commits three felonies a day", if Ubisoft wants to they can quite easily charge you with breaking their vague ToS/CoC, no lack of transgressions, only holding back on persecuting. In terms of consumer rights, this is just a massive friggin shame, too bad barely anybody wants to even discuss that angle because just trying to do so will quickly get you branded as racist/homophobe that just wants to be toxic.
And before anybody goes there: No, I haven't been banned, I'm among the friendliest guys you can meet on Siege. But that doesn't mean I will just stand-by and watch this happen without voicing my concerns. Especially because I remember very well how much Ubisoft pissed me off with their "Accept our new ToS or lose access to all your games" BS. When Valve tried to pull a similar stunt with the Steam EULA they, deservedly, got a slap on their wrist by European consumer protection agencies.
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