I can't wait for a new Fire Emblem!
The Latest Title in the Fire Emblem Series" (probably not an official title)
This is Nintendo we're talking about, the people who named their consoles Wii U and New 3DS and New Super Mario Brothers. It wouldn't surprise if that was the actual title.
The game is called Fire Emblem If in Japan, that's pretty weird too.
It makes me think it'll be like Shin Megami Tensei If... where it's an alternate timeline of a previous game. In this case I'm guessing it'll be an alternate storyline for Awakening since they're using the same style.